Avea chooses Experian software to decrease credit risk and improve collections
Istanbul, Turkey, 2 October 2013 — Experian®, the leading global information services company, today announced that Avea - the sole GSM 1800 mobile operator of Turkey- has implemented Experian’s PowerCurve™ Strategy Management for Collections software to decrease credit risk and improve its collections performance.
PowerCurve™ Strategy Management tightly links strategy design and execution to achieve quick, painless deployments and unmatched performance monitoring. This complete loop architecture not only accelerates test-and-learn cycles but also helps decisioning strategies adapt more quickly to take advantage of opportunities.
PowerCurve™ Strategy Management segments poor-paying customers automatically and ensures more time is focused on those with a higher propensity to pay; this results in both increased customer satisfaction and revenues. In addition to this, debt not paid deactivation ratio also decreases. Overall, bad debts decrease while revenue increases.
Serdar Gokhan Parlakdag, Credit Risk Manager, Avea, comments: “PowerCurve™ Strategy Management for Collections solution will allow us develop better collections strategies. We will have the ability to tailor different treatments to our poor-paying customers, increase customer satisfaction whilst also improving our collections effectiveness.”
Cenker Ozhelvaci, Market President, Experian Balkans, Turkey & Middle East, comments: “We are confident that with the implementation of this project, Avea will not only meet this project’s key success factors but will also gain a flexible platform for their future decision management activities.”
+90 212 344 15 15
Experian is the leading global information services company, providing data and analytical tools to clients around the world. The Group helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score, and protect against identity theft.
Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended 31 March 2013 was US $4.7 billion. Experian employs approximately 17,000 people in 40 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; California, US; and São Paulo, Brazil.
For more information, visit
Established in 2004 as the youngest and most rapidly growing GSM operator in Turkey, Avea offers its customers innovative and high quality services on the basis of its sophisticated infrastructure and technology investments. Avea, serves to 13.9 million subscribers as of the second quarter of 2013.
The company, which operates through international roaming partnerships with 664 operators in 202 countries, is a subsidiary of Turk Telekom. 89,99 % of Avea’s share capital is owned by Turk Telekomunikasyon A.S., while the remaining 10,01% belongs to Is Bank.
For more info please visit: www.avea.com.tr