Divestment of Sinotrust Market Research Services

13 May 2013 – Experian, the global information services company, announces that it has agreed to divest the market research services (SMR) business of Sinotrust International Information & Consulting (Beijing) Co. in China to WPP. The divestment is subject to regulatory approval and other closing conditions.

Experian’s Marketing Services strategy has evolved over recent years to focus increasingly on digital marketing capabilities. The divestment of SMR, whose activities principally consist of providing automotive clients with custom market research, will further tighten the strategic focus of Experian Marketing Services in the Asia Pacific region.

Experian will continue to focus on building multi-channel marketing activities in China and retains Sinotrust’s business information services in China. SMR revenues for the year ended 31 March 2013 were US$41m (RMB 255m).


Nadia Ridout-Jamieson Director of Investor Relations +44 (0)20 3042 4215
James Russell Director of Corporate Communications
RLM Finsbury
Rollo Head +44 (0)20 7251 3801

About Experian

Experian is the leading global information services company, providing data and analytical tools to clients around the world. The Group helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score, and protect against identity theft.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended 31 March 2013 was US$4.7 billion. Experian employs approximately 17,000 people in 40 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; California, US; and São Paulo, Brazil.

For more information, visit www.experianplc.com