Nottingham, 11th April 2012 — Experian analysis has revealed the rental market in the UK is flourishing with an additional 58,000 properties being marketed to rent in 2011 compared to the same period in 2010. By contrast the number of properties for sale dropped by approximately 12,000 in 2011.
Using data from its Movers Alert service  , Experian has compiled the Movers Index that offers an insight into the habits of the housing market.
The volume of properties put up for rent increased every quarter in 2011 when compared to 2010 with Q3 seeing the most significant increase of 14.46 per cent. A number of seasonal trends were prevalent in both the rental and resale markets with December the least popular time to market a property and the summer months the most common. May was the busiest month for resale properties added to the market whilst August was most active for rentals, which could be attributed to students preparing for a new term at university.
For the year as a whole, the number of resale properties (769,077) taken to market exceeded those that were let out (692,766). The exception to this was around the Christmas season which was the least popular time to sell a house.
London dominated the rental market with 20 per cent of all UK rentals being based in the Capital. This dropped quite significantly when it came to houses for sale with London only accounting for 10 per cent of appointments. The South West had the highest percentage of For Sale properties at 12.2 per cent.
Wales and the West Midlands saw the biggest increase in houses-to-let with a 20 per cent rise in numbers in 2011 compared to 2010. The West Midlands also highlighted its dynamic property market credentials by bucking the downward trend in the number of resale properties compared to 2010, with 12 per cent more houses put on the market in 2011.
Jonathan Westley, Managing Director of Consumer Information Services at Experian UK & Ireland, comments: “This insight shows that homeowners may be using renting as a back-up plan if they are unable to sell or alternatively some may still consider property a long-term investment. Being able to paint a picture of movers and get a unique insight into habits and trends is a valuable tool for companies from financial services to utilities and telcos. Moving house can be a catalyst for a consumer to switch to ensure they are getting the best deal from their suppliers. Knowing who these movers are enables organisations to keep in touch with them and maintain and develop relationships at a time when they are most receptive.”
Experian is the leading global information services company, providing data and analytical tools to clients in more than 80 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score, and protect against identity theft.
Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended 31 March 2011 was US$4.2 billion. Experian employs approximately 15,000 people in 41 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; California, US; and São Paulo, Brazil.
For more information, visit http://www.experianplc.com .
 Experian’s Movers Alert service sources data from a range of UK sales & letting agents.