Latest Experian QAS Research Demonstrates Expanding Uses of Contact Data

Latest Experian QAS research demonstrates expanding uses of contact data
Research finds organizations are taking advantage of digital channels but still struggling with inaccuracies

Boston, Mass., Feb. 15, 2012 — Experian® QAS®, a part of Experian Marketing Services and a leading provider of address verification software and services, today announced the release of The Contact Data Evolution. The report examines current contact data quality perceptions and practices and provides advice on ways to utilize contact data to gain consumer insight.

The study reveals that organizations are taking advantage of more electronic forms of communication, as 42 percent of companies state that email is the most important piece of contact information for marketing in 2012. Even with this expansion, 92 percent of companies suspect their customer and prospect data might have inaccuracies.

“We see that businesses are using contact data to reach customers and prospects but also for database consolidation, consumer profiling and loyalty programs,” said Thomas Schutz, senior vice president, general manager of Experian QAS. “With more contact data being collected than ever before and the increasing importance of digital channels, businesses need to put processes in place to reach data accuracy goals.”

To obtain a copy of Experian QAS’ The Contact Data Evolution, please visit

Erin Haselkorn
Experian QAS Public Relations
1 617 385 6700

About Experian QAS
Experian QAS is an address data quality software pioneer. The company’s products capture, validate, cleanse, standardize and enrich customer contact information. Established in 1990 with offices throughout the United States, Europe and Asia Pacific, Experian QAS provides data validation software and services to more than 10,000 customers worldwide in retail, education, healthcare, insurance, finance, government and other sectors. For more information, visit

About Experian Marketing Services
Experian Marketing Services delivers best-in-breed data, analytics and platforms into multiple regions around the globe. It is focused on helping marketers more effectively target and engage their best customers through email, digital advertising, customer data management, customer and competitive insight, data enrichment and list rental, modeling and analytics, and strategic consulting. Through these capabilities, Experian Marketing Services enables organizations to encourage brand advocacy, create measurable return on investment and significantly improve the lifetime value of their customers.

About Experian
Experian is the leading global information services company, providing data and analytical tools to clients in more than 80 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score and protect against identity theft.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended March 31, 2011, was $4.2 billion. Experian employs approximately 15,000 people in 41 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; Costa Mesa, California; and São Paulo, Brazil.

For more information, visit

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