Experian showcases PowerCurve™ decision management software at Vision 2012 Conference
Attendees learn How Experian’s new PowerCurve Strategy Management and Customer Management products drive better decision-making and profitable growth

Costa Mesa, Calif., May 8, 2012 — Experian®, a leading global information services company, today announced that it is showcasing its PowerCurve™ decision management software to attendees at Experian’s Vision 2012 Conference in Scottsdale, Ariz., the industry’s top-rated and longest-running financial services conference in the United States.

“Organizations are constantly trying to better understand their customers, analyze areas for risk and look for opportunities that can help them change the game for competitors and open new areas for growth,” said Charles Chung, president of Decision Analytics North America at Experian. “To accomplish this, they need the power and intelligence of advanced analytics that will provide them more agility, flexibility, control and insight into their decision-making process.”

At this year’s conference, attendees are learning how to drive profitable growth by leveraging  innovative software like PowerCurve to make accurate, analytics-based decisions quickly, efficiently and repeatedly as they acquire, manage and grow their customer relationships.”

PowerCurve helps organizations manage and grow their business by improving the way they use information to make and execute decisions. The software offers a unified set of component-based software products that make the process of creating, implementing and improving customer decisions more efficient and user-friendly.

“In today’s competitive marketplace, organizations must make sound and efficient decisions throughout the customer lifecycle,” said Rodney Nelsestuen, senior research director at CEB TowerGroup. “This requires empowering business users, without waiting for IT, to make and monitor decisions that result in both loyal customers and improved profits. Besides speed and soundness, flexibility and responsiveness are hallmarks of organizations that continuously create value regardless of marketplace dynamics.”

At  the Vision Conference, attendees are receiving demonstrations of the first two software products that are part of PowerCurve — PowerCurve Strategy Management and PowerCurve Customer Management. Available today, these software products offer some of the most advanced decision analytics capabilities in the market.

• PowerCurve Strategy Management — enables organizations to quickly and easily develop and deliver customer acquisition, portfolio and debt management decisions. It does this by giving business users the ability to easily design, test, execute and continuously improve decision strategies. The software makes it almost effortless for users to harness the power of data and transform it, using advanced analytics, into knowledge of the potential revenue and risk associated with each and every customer interaction.

• PowerCurve Customer Management — allows businesses to create highly profitable customer relationships by optimizing cross-sell and up-sell offers, and interactions to effectively maximize performance. The software accomplishes this by creating a comprehensive view of each customer relationship, across an organization’s business and product lines, to more accurately quantify each customer’s potential lifetime value and to drive actions to develop and nurture it.

The client’s choice
“The Experian clients that have tested and used the software, which include major international financial institutions, are thoroughly impressed with the ease of use to validate, monitor and improve decision strategies,” said David Proctor, senior director of product management, Experian Decision Analytics. “Organizations value the powerful capabilities in our software enabling them to accelerate the test and learn process that is so fundamental to risk management. With PowerCurve, business users can design, build and test new strategies and scorecards much more quickly. This allows them to make efficient and profitable customer decisions because they can reuse and collaborate across multiple departments and geographies.”

Organizations can choose to install the software within their own IT environments, benefiting from a modular, component-based design that allows organizations to integrate the capabilities they need in a cost-effective way. Alternatively, PowerCurve has been architected to support delivery of Experian’s analytics and decisions in a secure, hosted environment within the Experian firewall at one of its state-of-the-art data centers around the world.

For additional information about PowerCurve, visit http://www.experian.com/powercurve.

Michael Troncale      
Experian Public Relations
1 714 830 5426

About Experian
Experian is the leading global information services company, providing data and analytical tools to clients in more than 80 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score, and protect against identity theft.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended 31 March 2011 was US$4.2 billion. Experian employs approximately 15,000 people in 41 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; California, US; and São Paulo, Brazil.

For more information, visit http://www.experianplc.com

Experian and the Experian marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein are the property of their respective owners.