Experian reveals best selling used cars of 2011

Ford Fiesta keeps its crown as UK’s favourite used car

Used car sales fall by 0.43 per cent in 2011

Nottingham, Wednesday 7th March 2012 — The Ford Fiesta has been the UK’s favourite used car for two consecutive years, according to new analysis from Experian®, the global information services company. 290,254 used Fiesta’s were sold in the UK last year which shows an increase of 1.5 per cent in the number of units sold compared to 2010.

Overall, 6,768,759 used cars were sold in 2011, 29,030 (0.43 per cent) fewer than in 2010. Despite this, only the Ford Mondeo and the Vauxhall Vectra sold fewer units year-on-year amongst the ten most popular models.

While the ten most commonly traded models were the same in 2011 as 2010, the Ford Focus (286,954) moved ahead of the Vauxhall Astra (273,253) to take third place and the Peugeot 206 (14,0621) overtook the Vauxhall Vectra (122,479) to take ninth position.

Regionally, Experian's analysis shows a clear North-South divide with those living in the North of England preferring Vauxhalls and the Corsa being the fastest moving model in the North, North West, Scotland, Yorkshire and Humber regions. By comparison Ford was the brand of choice in the South East and South West of the UK.  The highest number of used Ford Fiestas were sold in the South East, with over 20 per cent of national sales. The only exception to Ford and Vauxhall’s dominance of the used car market was in Greater London, where the BMW 3 Series was the most commonly traded used car.

Experian’s data also revealed that the Audi TT outsold the Mazda MX-5, taking back the position of the best selling used sports car it lost in 2010. The Smart Fortwo performed particularly well in the Mini category, becoming the bestselling car of that segment.

With 7,649 units sold, the Toyota Prius kept its position of best selling duel fuel model, whilst the Reva G-Wiz captured more than 47 per cent of electric sales.

Alistair Scullion, Managing Director of Experian Automotive in the UK and Ireland, commented: “Experian’s analysis not only shows that smaller, more fuel efficient cars continue to be the first choice used vehicle for British consumers, but it also highlights the resilience and the growth potential amongst certain segments of the used car market. Dealers that can optimise their mix of stock to local preferences are particularly well placed to capitalise on what is a growing market.”

Source: Experian and the DVLA

Source: Experian and the DVLA

Source: Experian and the DVLA

Source: Experian and the DVLA

ENDS

Contact:

Natalie Hale

Experian Public Relations

0115 992 2645

07971 709274

natalie.hale@uk.experian.com

About Experian

Experian is the leading global information services company, providing data and analytical tools to clients in more than 80 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score, and protect against identity theft.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended 31 March 2011 was US$4.2 billion. Experian employs approximately 15,000 people in 41 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; California, US; and São Paulo, Brazil.

For more information, visit http://www.experianplc.com.