Experian Marketing Services’ CheetahMail® unleashes powerful new field marketing tool: Outbound Direct SM
The new CheetahMail tool empowers geographically dispersed sales and marketing representatives to deliver consistently branded, measurable and highly personalized emails to local customers and prospects

New York, N.Y., March 29, 2012 — Experian® CheetahMail®, the leading global technology services provider of integrated email, social, mobile and display marketing, today announced the launch of Outbound DirectSM, a new tool within the CheetahMail digital-marketing application that allows local sales and marketing representatives to send personalized, branded and measurable emails to their customers and prospects.

To thrive in the digital-marketing industry, progressive brands must create a seamless customer experience across territories, regions and channels. Outbound Direct drives brand consistency down to the local level by arming field sales and marketing staff with the tools and templates they need to send personalized, meaningful and timely messages to customers while simultaneously allowing them to track the results of their communications.

Some examples of how brands can leverage the power of Outbound Direct include: 

• Retailers seeking new ways to empower local clerks to send personalized, branded follow-up messages to customers and prospects, such as a thank-you for a recent purchase or for visiting the store, a happy birthday wish, an invitation to private sales or notification that an article of clothing they were interested in has arrived
• Travel or entertainment companies that want to offer branded templates for individual representatives to follow up on leads or reservation opportunities
• Medical, legal or real-estate chains that want their franchisees using branded emails for communications such as upcoming appointments or appointment confirmations.
• Companies that want their customer service agents to use a series of templates to control the follow-up communications that occur after phone calls or in response to inbound inquiries

“We already have clients benefiting from Outbound Direct,” said Kat Berman, vice president of solutions for Experian CheetahMail. “The tool gives them the ability to control messaging down at the local level while still enabling personalization — and we know that personalization increases overall open rates by nearly 20 percent. In addition, organizations can now empower local reps to coordinate with national campaigns and gain visibility into the performance of these campaigns, something Outbound Direct users are finding extremely valuable.”

Outbound Direct boasts a user-friendly interface and a simple one-click template selection tool, making it extremely easy for local representatives to communicate regularly with their customers. Replies to the email go directly to the sender, and contact information is automatically displayed — rendering email communications consistent, measurable and more effective for marketers needing to drive results and brand consistency across a geographically dispersed sales team.


Matt Tatham
Experian Public Relations
1 212 380 2939

About Experian CheetahMail
Experian CheetahMail is the trusted service provider of integrated email, mobile, social and display marketing for top enterprises worldwide. With the industry’s largest client services teams, feature-rich email technology and a broad range of data management options, Experian CheetahMail enables clients to build data-driven, relevant relationships with their customers. Servicing the world’s most recognizable brands, Experian CheetahMail’s globally diverse client base includes Carnival Cruise Lines, Chicos, Neiman Marcus and Wyndham Hotels. Experian CheetahMail, a business unit of Experian (LSE:EXPN), was founded in 1998 and is headquartered in New York City, with offices in Los Angeles, San Francisco, London, Dublin, Amsterdam, Paris, Barcelona, Sydney, Auckland, Singapore, Hong Kong, Madrid, Beijing, Melbourne and Brazil. For more information, please visit http://www.cheetahmail.com or email info@cheetahmail.com.

About Experian Marketing Services
Experian Marketing Services delivers best-in-breed customer data and insight, digital marketing technologies and data management services into multiple regions around the globe. It is focused on helping marketers more effectively target and engage their best customers with meaningful communications across both traditional and digital media. Experian Marketing Services enables organizations to encourage brand advocacy while creating measurable return on marketing investment. For more information, please visit http://www.experian.com/marketingservices.

About Experian
Experian is the leading global information services company, providing data and analytical tools to clients in more than 80 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score, and protect against identity theft.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended 31 March 2011 was US$4.2 billion. Experian employs approximately 15,000 people in 41 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; California, US; and São Paulo, Brazil.

For more information, visit http://www.experianplc.com.

Experian and the Experian marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein are the property of their respective owners.