Experian Hitwise Reveals Popularity of Euro 2012 P2PStreaming in Singapore
Singapore, June 28, 2012 – Despite access to live telecasts of Euro 2012 via pay-TV services, soccer fanatics in Singapore turned to P2Pstreaming sites for live matches. According to latest analytics from Experian using its online competitive intelligence tool Experian® Hitwise®, more than half of the top 20 search terms in Singapore containing “EURO 2012” were pegged with keywords pertaining to P2P streaming sites (see Figure 1).
Visit share for sites that offer live streaming or streaming software in the week ending June 16 experienced a sharp spike, with www.livesoccertv.com and www.sopcast.com registering more than 600% increase in traffic (see Figure 2).
Experian® Hitwise® also found that the most popular soccer players among Singaporeans are Portugal’s Cristiano Ronaldo and England’s Wayne Rooney (see Figure 3). Singaporeans were also interested in following tweets by their favourite players, with “Twitter” coming up as the top search variation for both Rooney (13.56 per cent) and Ronaldo (3.77 per cent).
Top search variations used by fans in both Singapore include Euro 2012 schedule, Euro 2012 results, watch Euro 2012 live free, Euro 2012 live stream, Euro 2012 live streaming free and Starhub Euro 2012 (see Figure 1). Variations for the term “Euro 2012” on all search engines in Singapore saw a ten-foldincrease within four weeks, from May 26 to June 23 (see Figure 4).
Figure 1: Top search terms containing EURO 2012 (24 rolling weeks ending 23 June 2012)
Figure 2: Share of visits of P2P streaming sites over 12 rolling weeks ending 23 June
Figure 3: Top searched soccer players in Singapore over 12 rolling weeks ending 23 June
Figure 4: Top search variations in Singapore over 24 rolling weeks ending 23 June
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About Experian Hitwise
Experian Hitwise is the leading online competitive intelligence service. Only Experian Hitwise provides its 1,500 clients around the world with daily insights on how their customers interact with a broad range of competitive Web sites and how their competitors use different tactics to attract online customers.
Since 1997, Experian Hitwise has pioneered a unique, network-based approach to Internet measurement. Through relationships with Internet service providers around the world, Experian Hitwise uses its patented methodology to anonymously capture the online usage, search and conversion behaviour of 25 million Internet users. This unprecedented volume of Internet usage data is seamlessly integrated into an easy-to-use, Web-based service designed to help marketers better plan, implement and report on a range of online marketing programs.
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