Experian Hitwise reports Bing-powered share of searches at 30 percent in April 2012
Google retains largest overall share of searches at 64 percent in April 2012
New York, N.Y., May 8, 2012 — Experian® Hitwise®, a part of Experian Marketing Services, announced today that Google accounted for 64.42 percent of all U.S. searches conducted in the four weeks ending April 28, 2012. The combined Bing-powered search comprised 30.01 percent of searches for the month, with Yahoo! Search and Bing receiving 15.69 percent and 14.32 percent, respectively. The remaining 65 search engines in the Hitwise Search Engine Analysis report accounted for 6.51 percent of U.S. searches.
Longer search queries increase 2 percent in April 2012
Longer search queries — those averaging five to eight words or more — increased 2 percent from March 2012 to April 2012. One-word searches comprised the majority of searches, too, amounting to 28.63 percent of all queries. Shorter search queries — one to four words — were flat from March 2012 to April 2012. One-word search queries have increased 19 percent from April 2011 to April 2012.
This does not include Google, Yahoo! Search and Bing.
Contact:
Matt Tatham
Experian Hitwise Public Relations
1 212 380 2939
matt.tatham@hitwise.com
About Experian Hitwise
Experian Hitwise is the leading online competitive intelligence service. Experian Hitwise gives marketers a competitive advantage by providing daily insights on how 25 million Internet users around the world interact with more than 5 million Websites. This external view helps companies grow and protect their businesses by identifying threats and opportunities as they develop. Experian Hitwise has more than 1,500 clients across numerous sectors, including financial services, media, travel and retail.
Experian Hitwise (FTS:EXPN), http://www.experianplc.com, operates in the United States, the United Kingdom, Australia, New Zealand, Hong Kong, Singapore, Canada and Brazil. More information about Experian Hitwise is available at http://www.hitwise.com.
For up-to-date analysis of online trends, please visit the Hitwise Research Blog at http://www.ilovedata.com and the Hitwise Data Center at http://www.hitwise.com/datacenter.
About Experian Marketing Services
Experian Marketing Services delivers best-in-breed customer data and insight, digital-marketing technologies and data management services into multiple regions around the globe. By helping marketers more effectively target and engage their best customers with meaningful communications across both traditional and digital media, Experian Marketing Services enables organizations to encourage brand advocacy while creating measurable return on marketing investment. For more information, please visit http://www.experian.com/marketingservices.
About Experian
Experian is the leading global information services company, providing data and analytical tools to clients around the world. The Group helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score, and protect against identity theft.
Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended 31 March 2012 was US$4.5 billion. Experian employs approximately 17,000 people in 44 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; California, US; and São Paulo, Brazil.
For more information, visit http://www.experianplc.com.
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