Experian Hitwise Launches New Client Website

Experian Hitwise launches new client website
The new interface makes it easier for clients to identify online consumer behavioral insights 

New York, N.Y., June 5, 2012 — Experian® Hitwise®, a part of Experian Marketing Services, announced today the launch of a new interface to provide simple and faster access to insights for clients to execute marketing campaigns that drive results.

Marketers must constantly understand what drives site traffic and conversions, across their industry and across channels to stay on top of consumer behavior and trends. The new Hitwise website addresses the question of “how can I act on the data?” in a more efficient manner by reducing the analysis needed to find those answers. Clients can now see all their important metrics in a single view, eliminating unnecessary navigation.

“The new Experian Hitwise client interface provides personalized, clean navigation, that puts a marketer one-click away from specific channel and consumer insights to drive their marketing results,” said Simon Bradstock, general manager for Experian Hitwise. “Consumer behavior can change in an instant and our new client interface puts our timely marketing data at our clients’ fingertips in order for them to capitalize ahead of their competition.”

Please watch our new Hitwise interface video here.

Matt Tatham
Experian Hitwise Public Relations
1 212 380 2939

About Experian Hitwise
Experian Hitwise helps digital marketers to reach, acquire and retain profitable customer segments by providing daily, online consumer behavior, search marketing and competitive insights. Our clients rely on Hitwise products and services to improve the effectiveness of search, display, affiliate, email and social marketing campaigns.

With the world’s largest sample of Internet users combined with unique offline lifestyle and life stage information, our expert analysts help companies build and optimize their online marketing campaigns for improved multichannel success. Experian Hitwise has more than 1,500 clients across industry sectors, including retail, travel, financial services, advertising, media, technology and pharmaceuticals.

Experian Hitwise (FTSE:EXPN), http://www.experianplc.com, operates in the United States, the United Kingdom, Australia, New Zealand, Hong Kong, Singapore, Canada and Brazil. More information about Experian Hitwise is available at www.experian.com/hitwise/index.html. For up-to-date analysis of online trends, please visit the Hitwise Research Blog and the Hitwise Data Center.

About Experian Marketing Services
Experian Marketing Services delivers best-in-breed customer data and insight, digital-marketing technologies and data management services into multiple regions around the globe. By helping marketers more effectively target and engage their best customers with meaningful communications across both traditional and digital media, Experian Marketing Services enables organizations to encourage brand advocacy while creating measurable return on marketing investment. For more information, please visit http://www.experian.com/marketingservices.

About Experian
Experian® is the leading global information services company, providing data and analytical tools to clients around the world. The Group helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score, and protect against identity theft.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended 31 March 2012 was US$4.5 billion. Experian employs approximately 17,000 people in 44 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; California, US; and São Paulo, Brazil.

For more information, visit http://www.experianplc.com.

Experian and the Experian marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein are the property of their respective owners.