Experian Data Breach Resolution launches innovative mobile application for first responders

App to help legal, compliance and security professionals respond to a data breach 

Irvine, Calif., Feb. 13, 2012 — Experian Data Breach Resolution, the vendor of choice for many Fortune 500 companies, announced today the launch of a mobile app that provides data breach prevention and resolution tips for legal, compliance and security professionals in the financial services, healthcare, government and small-business sectors. The free app is supported by Android and Apple mobile devices and also can be downloaded by simply calling **EXPN from mobile devices1.

A recent survey2 conducted by the Ponemon Institute and commissioned by Experian Data Breach Resolution found that prior to a data breach, fewer than half of the companies questioned had an incident response plan in place for customer data breaches. In fact, many professionals reacting to data breaches are confused about what steps to take.

“This app was developed for individuals who unfortunately have to deal with the chaos of a data breach. It provides simple directions that enable efficient responses to both internal and external stakeholders,” said Michael Bruemmer, vice president, Experian Data Breach Resolution. “The app is another great example of Experian’s innovative data breach resolution leadership.”

Once downloaded, the app prompts users to answer the following questions, providing suggested actions and/or tips.3
• What should you do to prepare for a data breach?
• What are some steps you can take to prevent a data breach?
• What should you do in the first 24 hours of a data breach? 

For more information, visit http://www.experian.com/databreach.

Becky Frost
Experian Data Breach Resolution
1 949 202 7296

Corie Jackson
Edelman PR
1 323 202 1075

About Experian Data Breach Resolution
Experian® is a leader in the data breach resolution industry and one of the first companies to develop services that address this critical issue. Experian has a long-standing history of providing swift and effective data breach resolution for thousands of organizations, having serviced millions of affected consumers. Experian Data Breach Resolution services enable organizations to plan for and successfully respond to data breaches. Learn more at http://www.experian.com/databreach.

About Experian
Experian is the leading global information services company, providing data and analytical tools to clients in more than 80 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score, and protect against identity theft.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended 31 March 2011 was US $4.2 billion. Experian employs approximately 15,000 people in 41 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; California, US; and São Paulo, Brazil.

For more information, visit http://www.experianplc.com.

Experian and the Experian marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein are the property of their respective owners.