Experian CheetahMail welcomes Brookstone, DIRECTV, HUGO BOSS and LACOSTE to its global client portfolio
Experian Marketing Services’ CheetahMail is tapped to drive digital-marketing programs for leading brands
New York, N.Y., Jan. 19, 2012 — Experian® CheetahMail®, the leading global technology services provider of integrated email, social, mobile and display marketing, today announced the introduction of new brands to its industry-leading client base. Some of today’s most progressive digital brands, including Brookstone, DIRECTV, HUGO BOSS and LACOSTE, all have recently signed on to become part of the Experian CheetahMail family and leverage the unrivaled customer service and technology for which CheetahMail is so well-known.

“We gained a valued partner with CheetahMail. Their expertise and commitment to gain a deeper understanding of the Brookstone customer is impressive,” said Jeff Rohling, Brookstone vice president, general manager of Direct Channel. “CheetahMail continues to develop tools that adapt to evolving shopping behaviors — providing consumers with information where, when and how they want it.”

According to HUGO BOSS, “When we signed on with Experian CheetahMail, they really worked to understand our business. CheetahMail is definitely an extension of our team — a progressive, strategic and hard-working extension that we certainly wouldn’t want to be without.”

“We couldn’t be more thrilled to work with companies of this caliber. Each made the decision to move their program to Experian CheetahMail for a variety of reasons, but our technology innovation, vision for the future of digital marketing, and of course our complete obsession with our clients were all important factors,” said Rachel Bergman, general manager Experian CheetahMail. “We really try to focus on what’s most important to our clients, as that is what has made us the largest email services provider in the world. We look forward to exceeding the expectations of these brands over the years to come.”

Erin Geoghegan
Experian CheetahMail
1 212 999 5692

About Experian CheetahMail
Experian CheetahMail is the trusted service provider of email marketing and customer intelligence technologies for top enterprises worldwide. With the industry’s largest client services teams, feature-rich email technology and a broad range of data management options, Experian CheetahMail enables clients to build data-driven, relevant relationships with their customers. Servicing the world’s most recognizable brands, Experian CheetahMail’s globally diverse client base includes including Carnival Cruise Lines, Chicos, Neiman Marcus and Wyndham Hotels. Experian CheetahMail, a business unit of Experian (LSE:EXPN), was founded in 1998 and is headquartered in New York City, with offices in Los Angeles, San Francisco, London, Dublin, Amsterdam, Paris, Barcelona, Sydney, Auckland, Singapore, Hong Kong, Madrid, Beijing, Melbourne and Brazil. For more information, please visit http://www.cheetahmail.com or email info@cheetahmail.com.

About Experian Marketing Services
Experian Marketing Services delivers best-in-breed data, analytics and platforms into multiple regions around the globe. It is focused on helping marketers more effectively target and engage their best customers through email, digital advertising, customer data management, customer and competitive insight, data enrichment and list rental, modeling and analytics, and strategic consulting. Through these capabilities, Experian Marketing Services enables organizations to encourage brand advocacy, create measurable return on investment and significantly improve the lifetime value of their customers.

About Experian
Experian is the leading global information services company, providing data and analytical tools to clients in more than 80 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score, and protect against identity theft.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended 31 March 2011 was US$4.2 billion. Experian employs approximately 15,000 people in 41 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; California, US; and São Paulo, Brazil.

For more information, visit http://www.experianplc.com.

Experian and the Experian marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein are the property of their respective owners.