Experian CheetahMail achieves a leader status and top scores as cited by independent research firm
Experian Marketing Services’ CheetahMail earns top ratings in customer service, global footprint, market presence, management team, executive vision, mobile, social and more
Singapore, 15 February 2012 — Experian® CheetahMail®, the leading global technology services provider of integrated email, social, mobile and display marketing, today announced that Forrester Research deemed it among the leaders in the January 2012 report, “The Forrester Wave™: Email Marketing Vendors, Q1 2012,” most notably recognizing CheetahMail’s customer satisfaction scores and rave client reviews
As reported by Forrester, “We count on high services and customer satisfaction scores from Experian CheetahMail and it did not disappoint. Its large support teams — which are staffed and operated independently of the larger Experian organisation — win customer kudos particularly for their availability, operational expertise, collaboration and practical, proactive advice. Retailers love this firm because of its experience managing promotional emails although it suits any marketer who needs some extra hands on his email program.” They continued, “Experian CheetahMail shines on services. Experian CheetahMail, the study’s largest vendor, lands as our third Leader because of its well-staffed, capable professional services teams, tenured management, 14-country international footprint, and near-perfect customer satisfaction scores. Rave client reviews of this vendor’s social and data security solutions...”
“I was gladly a reference for Experian CheetahMail for this year’s Forrester Wave and gave them top marks across the board,” remarked Jenn McClain, vice president of online marketing for Chico’s. “I’ve worked with a number of email service providers referenced in the report and have never worked with an email services provider who has made as significant of an impact on our business.”
“We thrive on being a trusted advisor to our clients, and we value receiving recognition for the service we provide them,” said John Merakovsky, Managing Director of Marketing Services, Experian Asia Pacific. “Our continued global growth; 97 percent client retention rate; and investment in emerging mobile, social and display technologies are just some of the things that illustrate our dedication to our clients’ success. We were very proud to receive the second-highest marks in the Wave for ‘Current Offering’ and the highest scores for ‘Market Presence,’ highlighting the fact that we continue to be the largest email services provider in the world. We agree with Forrester that email marketers are only getting more mature, and we believe we have the technology and services to make any company more successful tomorrow than they are today.”
The Forrester Wave: Email Marketing Vendors, Q1 2012, evaluated six Email Service Providers (ESPs) based on a variety of 37 weighted criteria, including current offering, strategy and market presence. Ratings also were based on Forrester Research’s opinion of each ESP’s corporate strategy, product road map, vertical strategy and revenue. Technology demonstrations and in-depth interviews with a number of customer references and top executives also were included in the evaluation process.
About Experian CheetahMail
Experian CheetahMail is the trusted service provider of email marketing and customer intelligence technologies for top enterprises worldwide. With the industry’s largest client services teams, feature-rich email technology and a broad range of data management options, Experian CheetahMail enables clients to build data-driven, relevant relationships with their customers. Servicing the world’s most recognisable brands, Experian CheetahMail’s globally diverse client base includes Carnival Cruise Lines, Chicos, Neiman Marcus and Wyndham Hotels. Experian CheetahMail, a business unit of Experian (LSE:EXPN), was founded in 1998 and is headquartered in New York City, with offices in Los Angeles, San Francisco, London, Dublin, Amsterdam, Paris, Barcelona, Sydney, Auckland, Singapore, Hong Kong, Madrid, Beijing, Melbourne and Brazil. For more information, please visit http://www.experian.com.sg/cheetahmail or email firstname.lastname@example.org .
About Experian Marketing Services
Experian Marketing Services delivers best-in-breed customer data and insight, marketing technologies and data management services into multiple regions around the globe. It is focused on helping marketers more effectively target and engage their best customers with meaningful communications across both traditional and digital media. Experian Marketing Services enables organisations to encourage brand advocacy, create measurable return on investment and significantly improve the lifetime value of their customers. For more information, please visit http://www.experian.com.sg/business-services/marketing-services.html .
Experian is the leading global information services company, providing data and analytical tools to clients in more than 80 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score, and protect against identity theft.
Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended 31 March 2011 was US$4.2 billion. Experian employs approximately 15,000 people in 41 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; California, US; and São Paulo, Brazil.
For more information, visit http://www.experian.com.sg .
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