Experian Automotive launches AutoCheck® Elite
New program provides dealers with insights into the market, the vehicles and the people who buy them

Schaumburg, Ill., Feb. 01, 2012Experian Automotive today launched AutoCheck® Elite, a new program for automotive dealers that provides information and insights into the market, the vehicles and the people who buy them. The program enables dealers to make better inventory and marketing decisions, drive the right customers into the dealership and sell more cars.

“A complete understanding of the vehicle landscape can have a positive impact on a dealership’s growth and sales,” said Scott Waldron, president of Experian Automotive. “The AutoCheck Elite program goes beyond vehicle history reporting to provide dealers with a customized view into the competition, vehicle sales and the buyers in their market. Having this full view of the landscape allows them to make better strategic decisions when stocking inventory and marketing to consumers.”

In addition to vehicle history data, AutoCheck Elite dealers can access reports providing in-depth insights into dealer sales performance, vehicle registrations and consumer demographics in their market. Utilizing this information, dealers can evaluate their sales performance against the competition, track sales trends of the most popular makes and models, and better understand the consumers in their market.

AutoCheck Elite dealers can also increase their exposure to in-market shoppers through featured placement in the new AutoCheck.com dealer locator tool, which allows buyers to more easily find dealerships. Additionally, all AutoCheck Elite dealers will receive a host of other features, including access to AutoCheck best practices training, a sales event marketing guide and enhanced showroom materials.

Experian Automotive will be showcasing the new AutoCheck Elite program at the National Automobile Dealers Association (NADA) Conference, Feb. 3 to 6 in Las Vegas, Booth #2362. For more information on AutoCheck Elite or Experian Automotive’s other leading products and services, visit http://www.experianautomotive.com.


Roslyn Whitehurst
Experian Public Relations
1 714 830 5578

About AutoCheck
AutoCheck vehicle history reports enable used car buyers to understand a vehicle’s past, including reported accidents, odometer issues, title brands, frame-damage announcements and other important information, allowing them to make a confident used vehicle purchase. AutoCheck Score® allows consumers to quickly and easily compare a vehicle’s history with others in the same class to further reduce the risk of buying a vehicle with potential problems.

For more information about AutoCheck, visit http://www.autocheck.com. To learn more about Experian Automotive’s other leading products and services, visit http://www.experian.com/automotive.

About Experian Automotive
Experian Automotive is a leader in providing information services and market intelligence to manufacturers, dealers, finance, insurance and aftermarket companies, helping them increase customer loyalty; target and win new business; and make better lending, purchasing and production decisions. Experian’s AutoCheck reports provide customers with in-depth vehicle history information to confidently understand, compare and select the right vehicle. Its North American Vehicle DatabaseSM houses more than 650 million vehicles and, when combined with Experian’s credit, consumer and business information assets, meets the industry’s growing demand for an integrated information source. Experian technology supports top automotive businesses, including eBay Motors, O’Reilly Auto Parts, Affinia, CarMax and NADAguides.com. For more information on Experian Automotive and its suite of services, visit our Website at http://www.experianautomotive.com.

About Experian
Experian® is the leading global information services company, providing data and analytical tools to clients in more than 80 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score and protect against identity theft.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended 31 March 2011 was $4.2 billion. Experian employs approximately 15,000 people in 41 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; California, US; and São Paulo, Brazil.

For more information, visit www.experianplc.com.

Experian and the Experian marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein are the property of their respective owners.