Experian announces availability of its PowerCurve™ decision management software
PowerCurve helps organizations drive growth by bringing greater agility, flexibility, control and insight into their decision-making process

Costa Mesa, Calif., May 8, 2012 — Experian® today announced availability of its new PowerCurve™ decision management software portfolio, which helps organizations to manage and grow their business by improving the way they use information to make decisions about their customers.

“Around the world, organizations are looking for the best ways to achieve profitable growth,”   said Joy Griffiths, global managing director, Experian Decision Analytics. “The stakes for every customer decision are increasing. Organizations are faced with more data, more competition, greater regulatory pressures and higher consumer expectations. The key to profitable growth will be their ability to leverage innovative software like PowerCurve to make accurate, analytics-based decisions quickly, efficiently and repeatedly as they acquire, manage and grow their customer relationships.”

PowerCurve builds on the more than 30 years of experience that Experian Decision Analytics has in providing organizations across the globe with expert decisioning solutions. It is equipped with some of the most advanced decision analytics capabilities in the market today.

“We created PowerCurve in response to growing market demands for truly agile decisioning software that fully integrates the power and intelligence of advanced analytics,” said Steve Platt, senior vice president, product management at Experian. “PowerCurve strengthens our leadership position in the market and demonstrates a commitment to our clients to optimize decision making throughout the Customer Life Cycle, while giving them the ability to quickly adapt to dynamic business and regulatory environments.”

Advanced strategy and customer management
As a flexible decision management technology platform, PowerCurve offers a unified set of component-based software products that make the process of creating, implementing and improving customer decisions simpler, more efficient and more user-friendly. The first two PowerCurve software products — PowerCurve Strategy Management and PowerCurve Customer Management — are available today.

PowerCurve Strategy Management — enables organizations to quickly and easily develop and deliver customer acquisition, portfolio and debt management decisions. It does this by giving business users the ability to easily design, test, execute and continuously improve decision strategies. The software makes it almost effortless for users to harness the power of data and transform it, using advanced analytics, into knowledge of the potential revenue and risk associated with each and every customer interaction.
PowerCurve Customer Management — allows businesses to create highly profitable customer relationships by optimizing cross-sell and up-sell offers, improving loyalty and managing risk. The software accomplishes this by creating a comprehensive view of each customer relationship, across an organization’s business and product lines, to more accurately quantify each customer’s potential lifetime value and drive actions to develop and nurture it.

Committed to clients’ success
“The clients that have tested and used the software, including several international financial institutions, see tremendous value in PowerCurve’s ease of use to validate, monitor and improve decision strategies,” said Platt. “Companies that integrate PowerCurve quickly realize how it becomes the backbone of their organization’s ability to drive better decision making, improve efficiency and generate profitable growth. The software does this by empowering business users to make and monitor decisions that result in both loyal customers and improved profits.”

Clients can choose to install the software within their own IT environments, integrating just the capabilities they need in order to effectively manage costs and leverage their existing software investments. Alternatively, PowerCurve can support delivery of Experian’s analytics and decisions in a secure, hosted environment within the Experian firewall at one of its state-of-the-art data centers around the world. 

For additional information about PowerCurve, visit http://www.experian.com/powercurve.

Michael Troncale
Experian Public Relations
1 714 830 5462

About Experian
Experian is the leading global information services company, providing data and analytical tools to clients in more than 80 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score, and protect against identity theft.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended 31 March 2011 was US$4.2 billion. Experian employs approximately 15,000 people in 41 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; California, US; and São Paulo, Brazil.

For more information, visit http://www.experianplc.com.

Experian and the marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein may be the trademarks of their respective owners.