UK consumers make 112 million visits to online retail sites in one single day
Amazon, eBay and Argos claim 30 per cent of all retail visits
Consumers spent 8 minutes and 12 seconds per online retail visit on Monday
London, 5 December - Experian, the global information services company, has today revealed the online retail winners of Cyber Monday. Insight from Hitwise, Experian’s online competitive intelligence tool, shows that Cyber Monday 2012 was the biggest and busiest ever for online retailers in the UK. British Internet users made an astonishing 112 million visits to retail websites on Monday 3 December, the most visits the retail industry has ever seen in a single day. This represents a 32 per cent increase compared to last year.
UK consumers also set new records for the amount of time spent shopping online in a single day, spending 15 hours on retail sites. On average consumers spent 8 minutes and 12 seconds per visit on Monday.
The biggest recipients of traffic on Cyber Monday were eBay, Amazon and Argos. These three destinations accounted for 30 per cent of all visits to the retail category on the day and 62 per cent of all retail visits went to the top 100 websites in the industry*, showing the strength of the biggest online shopping brands.
Analysis of the fast moving websites with the largest increases in market share of visits this year compared to Cyber Monday 2011, revealed that Amazon’s combined properties (.com and .co.uk) experienced the largest increase overall, accounting for 12.18 per cent of all retail visits on Cyber Monday 2012, up from 10.85 per cent last year.
Two mobile websites were also among the fastest movers. eBay UK Mobile (ranked 16th most popular retailer overall) and Argos Mobile (ranked 40th) were the third and sixth fastest moving websites respectively on Cyber Monday, showing the UK’s increased appetite to shop on mobile devices. NotOnTheHighStreet.com managed to double its market share of visits from last year, indicating a desire for more unusual gifts this Christmas beyond the standard socks and cufflinks.
James Murray, Digital Insight Manager for Experian Marketing Services commented: “As we predicted Cyber Monday smashed previous online shopping records with Brits making a massive 112 million visits to online retailers on Monday. This represents a 32 per cent increase from Cyber Monday last year and is the biggest single day of online shopping we’ve ever witnessed. There is still plenty of shopping time between now and Christmas however, and in particular we are expecting a lot of last-minute panic buying online on Christmas Eve as consumers take advantage of click-and-collect services. Marketers need to be aware of these trends so they can engage with their customers at the right time to maximise sales in what could be a bumper Christmas year for online retail.”
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*based on Hitwise rankings
PR Manager, Marketing Services UK&I
Tel: 07966 102 823
About Experian Marketing Services
Experian Marketing Services delivers best-in-breed customer data and insight, digital-marketing technologies and data management services into multiple regions around the globe. By helping marketers more effectively target and engage their best customers with meaningful communications across both traditional and digital media, Experian Marketing Services enables organisations to encourage brand advocacy while creating measurable return on marketing investment.
For more information, visit http://www.experian.co.uk/business-services/marketing-services.html
Experian is the leading global information services company, providing data and analytical tools to clients around the world. The Group helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score, and protect against identity theft.
Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended 31 March 2012 was US$4.5 billion. Experian employs approximately 17,000 people in 44 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; California, US; and São Paulo, Brazil.
For more information, visit http://www.experianplc.com.