Acquisition of Altovision Inc

Experian, the global information services company, announces that it has acquired Altovision Inc., an email marketing company in Japan.

Founded in 2000, Altovision provides email distribution, marketing consulting (including business-to-business marketing), creative design and technical support to over 200 medium and large-sized clients in segments such as telecommunications, financial services, retail and healthcare.

This acquisition further strengthens Experian’s market position in Japan and further extends Experian’s global lead in permission-based email marketing. Altovision will form part of Experian’s Marketing Services activities in EMEA/Asia Pacific.

In the year to 30 June 2011, revenue for Altovision was US$6m and gross assets as at 30 June 2011 were approximately US$5m. Altovision was acquired from a founding shareholder, senior employees and ngi group, inc. The acquisition has been funded from Experian’s existing cash resources.


Nadia Ridout-Jamieson Director of Investor Relations +44 (0)20 3042 4215
James Russell Communications Director, UK&I and EMEA
RLM Finsbury
Rollo Head +44 (0)20 7251 3801
Don Hunter

About Experian

Experian is the leading global information services company, providing data and analytical tools to clients in more than 80 countries. The Group helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score, and protect against identity theft.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended 31 March 2011 was US$4.2 billion. Experian employs approximately 15,000 people in 41 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; California, US; and São Paulo, Brazil.

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