3rd December 2012 will be the busiest online shopping day pre-Christmas according to Experian
UK consumers to spend 375 million hours shopping online in December 2012
London, 21 November 2012 - Experian, the global information services company, has today revealed online retail predictions for this year’s festive season. Insight from Hitwise, Experian’s online competitive intelligence tool, shows that Christmas 2012 will be the biggest and busiest ever for online retailers in the UK. Visits to UK retail websites are expected to exceed 100 million on Monday 3rd December - known as the UK’s “Cyber Monday” – an increase of 36 percent from 2011.
UK “Cyber Monday” will be the first shopping day in the UK with more than a 100 million online visits:
How does this compare to 2011 overall?
How does the leap year impact shopping in December?
“Christmas 2012 is on track to be another record-breaker for online retail, outstripping 2011 on all fronts,” commented James Murray, Digital Insight Manager at Experian Marketing Services. “The current market trends suggest that in the UK, Monday 3rd December will be the biggest pre-Christmas day for online retail, with an estimated 115 million visits to online retail outlets and a massive 15 million hours spent online shopping on this day alone. This will be the peak of pre-Christmas shopping in the UK so marketers need to make sure their campaigns are in place to maximise traffic on Cyber Monday: it’s not too late to promote special offers through email and social media. Understanding what people are interested in, the best channels to engage customers through and when to reach them will be crucial to success this Christmas.”
The UK’s “Cyber Monday” falls one week after the US’s “Mega Monday” – which this year is on 26th November 2012, after the Thanksgiving weekend.
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Methodology: Based on UK internet data from an Experian Hitwise sample which monitors a quarter of the UK online population. The predictions are based on forecasts from internet growth over the last 12 months and historic visits data over the last two years.
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About Experian Marketing Services
Experian Marketing Services delivers best-in-breed customer data and insight, digital-marketing technologies and data management services into multiple regions around the globe. By helping marketers more effectively target and engage their best customers with meaningful communications across both traditional and digital media, Experian Marketing Services enables organisations to encourage brand advocacy while creating measurable return on marketing investment.
For more information, visit http://www.experian.co.uk/business-services/marketing-services.html
Experian is the leading global information services company, providing data and analytical tools to clients around the world. The Group helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score, and protect against identity theft.
Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended 31 March 2012 was US$4.5 billion. Experian employs approximately 17,000 people in 44 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; California, US; and São Paulo, Brazil.
For more information, visit http://www.experianplc.com.