Yahoo! Hong Kong ranks top in search engine rankings, reports Experian Hitwise
Hong Kong, April 7, 2011 — Experian Hitwise®, a part of Experian Marketing Services today revealed that Yahoo! Hong Kong has captured the highest search engine share among Hong Kong Internet users. From 1 January till the week ending 26 March, Yahoo! Hong Kong accounted for 47.63 percent of all search queries conducted which resulted in a click to a website.
According to Experian’s Hitwise Search Intelligence service, which provides extensive insights into the search behaviour of 1.8 million Hong Kong Internet users, Google Hong Kong comprised 29.87 percent of searches for the same period. Hong Kong Internet users showed preference for the local sites for both search engines as compared to their main global sites, Google.com and Yahoo.com, which received 14.06 percent and 1.73 percent respectively. In Hong Kong, Bing received 1.63 percent share of search clicks (Figure 1).
Figure 1 - Top search engines driving traffic to all categories
Source: Experian Hitwise – Data based on a twelve-week rolling period (week ending 1 January, 2011 to 26 March, 2011) from the Hitwise sample of 1.8 million Hong Kong Internet users.
“In order to grow and protect existing market share, companies today require accurate data to make strategic business decisions,” said Graeme Beardsell, Vice President of Sales and Marketing, Experian Asia Pacific. “Hitwise Search Intelligence provides timely and comprehensive information that will help marketers better understand the specifics of consumer online behaviour, search patterns, as well as competitors’ marketing activities in Hong Kong. This is a crucial tool for corporations to improve and measure the effectiveness of their online marketing campaigns.”
Based on the anonymous and aggregated search behaviour of millions of Hong Kong Internet users, the Experian Hitwise Search Intelligence service provides extensive insights into how local Internet users search for products and services in over 160 industries, across all major search engines. Through the use of in-depth search functions that provide intelligent data, the solution enables marketers to drive better and more qualified traffic to their websites while making timely decisions based on the interests of Hong Kong Internet users. Experian Hitwise Search Intelligence for Hong Kong is also the first Hitwise product that recognises Traditional Chinese characters. This means marketers will be able to search Traditional Chinese characters and they will also appear in any reports generated.
Notes to editor:
• Search engine share – the number of online users performing a ‘search’ queries resulting in a click
• All categories – All local and international websites surfed by Internet users in Hong Kong, categorised by various topics of interest
About Experian Hitwise
Experian Hitwise is the leading online competitive intelligence service. Only Experian Hitwise provides its 1,500 clients around the world with daily insights on how their customers interact with a broad range of competitive Web sites and how their competitors use different tactics to attract online customers.
Since 1997, Experian Hitwise has pioneered a unique, network-based approach to Internet measurement. Through relationships with Internet service providers around the world, Experian Hitwise uses its patented methodology to anonymously capture the online usage, search and conversion behaviour of 25 million Internet users. This unprecedented volume of Internet usage data is seamlessly integrated into an easy-to-use, Web-based service designed to help marketers better plan, implement and report on a range of online marketing programs.
Experian Hitwise, operates in the United States, the United Kingdom, Australia, New Zealand, Hong Kong and Singapore. More information about Hitwise is available at http://www.hitwise.com/hk .
For up-to-date analysis of online trends, visit the Hitwise Intelligence – Analyst Weblogs at http://weblogs.hitwise.com
About Experian Marketing Services
Experian Marketing Services delivers best-in-breed data, analytics and platforms into multiple regions around the globe. It is focused on helping marketers more effectively target and engage their best customers through email, digital advertising, customer data management, customer and competitive insight, data enrichment and list rental, modeling and analytics, and strategic consulting. Through these capabilities, Experian Marketing Services enables organizations to encourage brand advocacy, create measurable return on investment and significantly improve the lifetime value of their customers.
Experian is the leading global information services company, providing data and analytical tools to clients in more than 90 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision-making. Experian also helps individuals to check their credit report and credit score, and protect against identity theft.
Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended 31 March 2010 was $3.9 billion. Experian employs approximately 15,000 people in 40 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; Costa Mesa, California; and São Paulo, Brazil.
For more information, visit http://www.experianplc.com .
For more information on Experian Asia Pacific, visit http://www.experian.com.hk
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