Techlightenment Partners with Adknowledge to launch Social Research Platform for Facebook
Marketers can reach more than 10,000 Facebook users in 24 hours – gathering valuable insight to help them better understand their customers
London – 5 April 2011 – Techlightenment, an Experian company that develops social media technology, has partnered with Adknowledge, the leading long-tail advertiser marketplace, to launch a social research platform for Facebook, giving brands a fast, cost effective way to gather market intelligence from Facebook’s 500+ million users around the world. The Social Research Platform (SRP) which is available now can layer opt-in social data of a consumer’s interests and demographics on top of survey responses. Armed with this knowledge, brands can make more informed decisions about advertising campaigns, marketing strategies, product development roadmaps, and competitive positioning.
“In the same way that Hollywood studios screen movies to gauge consumer reaction prior to general release, companies can use the Social Research Platform to test and refine brand messaging or get feedback on products,” said Ankur Shah, co-founder of Techlightenment. “And with the social research platform, we can reach more than 10,000 people, online, in a day.”
Peter Read, former president of Nielsen Entertainment, said, "Unrivalled depth and insight, massive scale and a tenth of the traditional cost – Techlightenment's social research platform is leading the way in real-time market research on social networks."
Adknowledge will reward consumers for taking part in surveys by offering virtual currency and in-game points that can be used on a variety of Facebook games. Brands can also promote surveys on their Facebook pages and websites. Companies using the SRP have immediate access to survey results and analysis, rather than waiting weeks or months to see any significant data. This can be used to quickly adjust and optimise campaign strategies. The SRP is not meant to replace traditional market research, but will provide a new level of consumer insight at cost points and in timeframes that were not previously possible. The Social Research Platform is fully compliant with Facebook’s privacy and social game playing guidelines
“Adknowledge connects advertisers with consumers where they spend their time. With the Social Research Platform, we offer virtual currency in exchange for completing surveys,” said John Cole, Managing Director of Adknowledge Europe. “There are hundreds of millions of social gamers in Facebook, 80% of which play at least once a day, and we’ve seen that they are happy to trade their time and attention for rewards in the games they play. This gives us enormous reach to gather opt-in data for brands, resulting in immediate, customised information on any topic. We’re very excited about partnering with Techlightenment on this project.”
Doc Martens recently tested the product and the company’s CEO, David Suddens, said, “Techlightenment's social research platform gives us more insight about our customers than we have ever had access to before."
The SRP represents the increasingly data-driven approach to online and offline advertising giving brands detailed consumer insight on personal preferences. This increases the conversion rate of advertising campaigns and can help a business make more informed decisions about where and how to spend ad budgets .
For more information, contact:
Stephan Pechdimaldji, Sparkpr (US) Paula Santos, Sparkpr (UK)
+1-415-321-1870 +44 (0)207 377 2915
Techlightenment, an Experian Company, was founded in 2007 by Arjuna Gihan Fernando and Ankur Shah. Techlightenment develops technology to power social media advertising campaigns for multinational businesses and global advertising agencies. The company uses a data-driven approach to create, implement and track highly-targeted online campaigns that effectively identify and reach key audiences. Customers include GlaxoSmithKline, Universal Pictures, Paramount, Nissan and Vodafone. Techlightenment is a Facebook Preferred Developer Consultant and Advertising API Beta participant, and a MySpace Only European Development partner. For more information, visit www.techlightenment.com.
# # #
Experian is the leading global information services company, providing data and analytical tools to clients in more than 90 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score and protect against identity theft.
Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended March 31, 2010, was $3.9 billion. Experian employs approximately 15,000 people in 40 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; Costa Mesa, California; and São Paulo, Brazil. For more information, visit http://www.experianplc.com.
# # #
Adknowledge operates the 4th largest marketplace for advertisers to connect with their target audiences in hard-to-reach places on the Web with similar ROI as search. Since its founding in 2004, Adknowledge has grown organically and through acquisitions (including Miva, Super Rewards and Hydra) to become the largest privately-owned Internet advertising network. The company connects advertisers with consumers across the long tail Web via multiple channels, including mobile, email, search, domains and social networks. For more information on Adknowledge, visit www.adknowledge.com.