Exclusive Sponsor Supports New “Learn and Earn” Promotion Designed to Teach Kids about Financial Literacy

Washington, DC, October 21, 2011 —  A Squared Entertainment and By Kids For Kids Co. team up with to launch Warren Buffett’s Secret Millionaires Club Learn and Earn financial literacy promotion.. An expansion of the Secret Millionaires Club animated series that features Warren Buffett mentoring a group of kids through their own business adventures, key aspects of the campaign include: the “Learn and Earn” promotion, which offers educational materials for kids in grades 3 – 6; the “Grow Your Own Business” Challenge -- based on Mr. Buffett’s financial lessons -- which invites kids to submit ideas for their own entrepreneurial endeavors for the chance to win $5,000 with finalists given the opportunity to present their business ideas to Mr. Buffett himself in his hometown of Omaha; and the premiere of the first Secret Millionaires Club television special debuting October 23 (1 p.m. ET) on The Hub TV network..

Exclusively sponsored by, the Secret Millionaires Club “Learn and Earn” financial education activities  are being offered to kids in more than 100,000 U.S. schools, as well as numerous youth organizations throughout the country, including Jr. Achievement, 4H, Girls Inc, and Big Brothers Big Sisters.. The yearlong promotion, managed by kids marketing agency By Kids For Kids, provides fun, educational activities, extending the lessons from the Secret Millionaires Club animated series. All materials have been developed by leading educational publisher Houghton Mifflin Harcourt.

“We created the Secret Millionaires Club to entertain and enlighten kids about business and financial matters,” says Andy Heyward, CEO and co-founder of A2 Entertainment, “The intention was never to teach kids how to read a balance sheet, we simply wanted to help them understand the world they live in. It is a timely topic that we are gratified to see expand to television and into schools to spread these valuable lessons.”

To further the lessons and values captured in the Secret Millionaires Club series and the “Learn and Earn” promotion, kids can participate in the “Grow Your Own Business Challenge.” The Challenge is a national, online contest open to kids ages 7 – 16 to show off their entrepreneurial skills by submitting a new business idea.  Winners – either individual or team -- have an opportunity to win up to $5,000, as well as  to present their ideas and have lunch with Mr. Buffett himself in Omaha. The contest kicks off October 20 and ends January 20 -- enter at

“It’s never too early to teach kids about properly managing their money,” said Ken Chaplin, senior vice president of Experian Consumer Direct.  “We teach our kids to know the anatomy of a frog; however, we don’t necessarily educate them on the ways to manage a checkbook.  The Secret Millionaires Club “Learn and Earn” promotion will help to provide financial information in a fun and engaging way that can benefit kids well into adulthood.”
The Secret Millionaires Club, at, currently features 26 webisodes, games and activities. The television series launches on The Hub TV network on October 23rd at 1 p.m. ET, with encore presentations throughout the week. In the first episode, “Be Cool To Your School,” the kids return to school to find that many of their favorite activities, including their long anticipated class trip to New York, has been cancelled due to budget cuts. Try as they may to raise the money themselves, they are unsuccessful. They finally turn to their neighbor, and mentor, Warren Buffett, who helps them understand what they are doing right and wrong, and they eventually raise the money to save the school trip. Audiences can expect a special guest appearance by entertainment mogul and notorious entrepreneur, JAY-Z, who plays himself and recorded his own lines. Every Secret Millionaires Club episode imparts a financial lesson from Mr. Buffett, and in “Be Cool to Your School,” Mr. Buffett’s lesson that he shares is that “Great partnerships will make any job easier. In life you want to build strong relationships and partnerships to be successful.”

Additional outreach partners for the program include: JumpStart, America’s Promise Alliance, The Public Library Association, The National Education Association, American Camp Association, and the Association of Children’s Museums.

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Secret Millionaires Club Copyright © 2011 A Squared Entertainment

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About A Squared Entertainment LLC 
A Squared Entertainment LLC (A2) is a full-service brand entertainment company, specializing in animated content for kids, in all formats: television, online, mobile, and more.  The Company is dedicated to producing original "content with a purpose," meaning, entertainment and experiences that are as enriching as they are entertaining for kids. A2 is currently producing the Secret Millionaires Club with Warren Buffett teaching children financial literacy through animated adventures; Gisele & the Green Team with Gisele Bündchen as an animated superhero leading a team of girls to protect the planet; Martha & Friends features a 10-year old Martha Stewart in animation who, along with her three best friends and two dogs, show how easy it is to do-it-yourself.  Learn more:

About By Kids For Kids
By Kids for Kids® (BKFK®) is a platform that empowers youth invention, innovation and entrepreneurship. BKFK promotes youth social innovation and partners with leading corporations to inspire product development, crucial technology skills, invention, and innovation in young people from 8 to 22. BKFK provides a unique platform for young people to develop, showcase, and commercialize their products, inventions and entrepreneurship. BKFK’s “cycle of innovation” develops critical 21st Century skills in our nation’s youth. The company provides educational resources — curriculum and challenges that promote social change, product development and entrepreneurial endeavors. Learn more:

About The Hub
THE HUB is a multi-platform joint venture between Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) and Hasbro, Inc., (NASDAQ: HAS) with a goal of entertaining, enlightening, empowering and educating children and their families. The cable and satellite television network features original programming as well as content from Discovery's library of award-winning children's educational programming; from Hasbro's rich portfolio of entertainment and educational properties built during the past 90 years; and from leading third-party producers worldwide. The Hub lineup includes animated and live-action series, as well as specials, game shows, and family-favorite movies. The network extends its content through a robust and engaging online presence at  The Hub rebranded from Discovery Kids on October 10, 2010, and reaches approximately 61 million U.S. households. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved.