New Experian QAS Study Reveals Top Ecommerce Retailers More Likely To Use Address Verification

New Experian QAS study reveals top ecommerce retailers more likely to use address verification
True real-time verification growing trend among top online retailers

Boston, Mass., Jan. 12, 2011 — Experian® QAS®, a leading provider of address verification software and services, today released a new data quality benchmark report of the top 100 online retailers. The report reveals the varying levels of address verification used by top online retailers and how address verification drives performance.

“By utilizing advanced address verification, online retailers are able to improve deliverability rates, decrease costs and improve customer satisfaction,” said Thomas Schutz, senior vice president, general manager of Experian QAS. “Employing this type of interactive tool gives top online retailers an edge over their competitors that ultimately leads to increased revenue.”

This second annual benchmark report enables retailers to compare their online address verification practices to those of industry leaders and to better understand the business impact of those practices. The three key learnings for retailers, as detailed in the report, are to: 1) consider the impact of bad addresses; 2) determine whether the online verification tool in use should function in other channels; and 3) identify a front-end verification tool that will provide a strong return on investment.

To find out how online retailers are utilizing address verification, download the complimentary report 2011 Address Verification Benchmark Report: The Top 100 Online Retailers.

Erin Haselkorn
Experian QAS Public Relations
1 617 385 6700

About Experian QAS
Experian QAS is an address data quality software pioneer. The company’s products capture, validate, cleanse, standardize and enrich customer contact information. Established in 1990 with offices throughout the United States, Europe and Asia Pacific, Experian QAS provides data validation software and services to more than 10,000 customers worldwide in retail, education, health care, insurance, finance, government and other sectors. For more information, visit

About Experian Marketing Services
Experian Marketing Services delivers best-in-breed data, analytics and platforms into multiple regions around the globe. It is focused on helping marketers more effectively target and engage their best customers through email, digital advertising, customer data management, customer and competitive insight, data enrichment and list rental, modeling and analytics, and strategic consulting. Through these capabilities, Experian Marketing Services enables organizations to encourage brand advocacy, create measurable return on investment and significantly improve the lifetime value of their customers.

About Experian
Experian is the leading global information services company, providing data and analytical tools to clients in more than 90 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score and protect against identity theft.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended March 31, 2010, was $3.9 billion. Experian employs approximately 15,000 people in 40 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; Costa Mesa, California; and São Paulo, Brazil.

For more information, visit

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