Lemon Tree Hotels selects Experian CheetahMail for email marketing

India’s fastest growing upscale hotel and resorts chain chooses the global leader in email marketing for higher deliverability rates

Mumbai, India – 13 July 2011 – Experian CheetahMail, the global leader in email marketing, today announced that it has been selected by Lemon Tree Hotels, India's fastest growing and its first, chain of upscale hotels and resort, to increase the RoI from its email marketing campaigns.

After a competitive evaluation process, Lemon Tree Hotels has selected Experian CheetahMail to provide an end-to-end email marketing service from consulting, creative designing and campaign deployment through to comprehensive reporting. With an international footprint and vast experience of working with brands in the travel industry, Experian CheetahMail is well positioned to help Lemon Tree Hotels improve deliverability, create more focused email campaigns and drive higher RoI by strengthening relationships with existing customers and reaching new audiences, so building brand loyalty.

Nikhil Sharma, Assistant Vice President-Operations, The Lemon Tree Hotel, Company said: “While deluxe hotels in India are at par with their global competitors, there is a near absence of internationally acceptable, upscale hotels. This gap is now being filled by Lemon Tree Hotels. Experian Cheetahmail has proved to be the right partner to help us effectively take our proposition to our target customers. Their end to end service capability has allowed us to drive higher RoI by increasing our deliverability by 33 per cent and open rates by 28 per cent in the first three months. With the help of the Experian Cheetahmail account management team, we have been able to deliver the right offers to the right potential customers at the right time.”

“The hotel industry in India has been at the forefront in using multi-channel strategies to attract and engage with customers,” said Navin Chandani, Managing Director for Experian Marketing Services in India. “We are excited to be working with a young and dynamic brand like Lemon Tree Hotels that is investing in email marketing to drive higher return on investment. By better focusing its messages and offers on each customer’s preferences, Lemon Tree Hotels is well positioned to build profitable, long term one to one relationships with each of its customers.”

About Experian
Experian is the leading global information services company, providing data and analytical tools to clients in more than 80 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score, and protect against identity theft.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended 31 March 2011 was US$4.2 billion. Experian employs approximately 15,000 people in 41 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; California, US; and São Paulo, Brazil.

For more information, visit http://www.experianplc.com

Experian India