Latest Experian QAS Research Demonstrates Bottom-Line Uplift From Improvements To Data Quality

Latest Experian QAS research demonstrates bottom-line uplift from improvements to data quality
Data quality strategies exist, but 23 percent of data is still inaccurate

Boston, Mass., Jan. 24, 2011 — Experian® QAS®, a leading provider of address verification software and services, today announced the release of Contact Data Management: Bridging the Gap, a new report examining organizations’ current data quality practices, motivations and database accuracy. 

The study reveals that while 87 percent of U.S. organizations have a documented data quality strategy, 73 percent still rely on at least one manual task to manage the accuracy of their contact data. However, those organizations that have made improvements to data quality processes in the past two years have generated an average of $1.2 million in incremental profits.

“Businesses understand the need for accurate data quality, but they struggle to accomplish it due to a reliance on manual data cleansing processes,” said Thomas Schutz, senior vice president, general manager of Experian QAS, a part of Experian Marketing Services. “Organizational leaders need to eliminate the possibility for human error, allowing them to realize cost savings, operational efficiency and other business benefits from achieving accurate contact data.”

The report also found that 79 percent of U.S. organizations have experienced at least one negative consequence during the last three years as a result of data accuracy issues. Top consequences include wasted budget, poor customer perception and loss of potential customers.

To obtain a copy of Experian QAS’ Contact Data Management: Bridging the Gap, please visit

Erin Haselkorn
Experian QAS Public Relations
1 617 385 6700

About Experian QAS
Experian QAS is an address data quality software pioneer. The company’s products capture, validate, cleanse, standardize and enrich customer contact information. Established in 1990 with offices throughout the United States, Europe and Asia Pacific, Experian QAS provides data validation software and services to more than 10,000 customers worldwide in retail, education, health care, insurance, finance, government and other sectors. For more information, visit

About Experian Marketing Services
Experian Marketing Services delivers best-in-breed data, analytics and platforms into multiple regions around the globe. It is focused on helping marketers more effectively target and engage their best customers through email, digital advertising, customer data management, customer and competitive insight, data enrichment and list rental, modeling and analytics, and strategic consulting. Through these capabilities, Experian Marketing Services enables organizations to encourage brand advocacy, create measurable return on investment and significantly improve the lifetime value of their customers.

About Experian
Experian is the leading global information services company, providing data and analytical tools to clients in more than 90 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score and protect against identity theft.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended March 31, 2010, was $3.9 billion. Experian employs approximately 15,000 people in 40 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; Costa Mesa, California; and São Paulo, Brazil.

For more information, visit

Experian and the Experian marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein are the property of their respective owners.