Havas Digital partners with Experian Hitwise for global online competitive intelligence and consumer insights
New York, N.Y., Feb. 2, 2011 — Havas Digital, the digital arm of Havas Media and one of the world’s largest global interactive advertising and communications groups, has selected Experian Hitwise, a part of Experian Marketing Services, to provide online competitive intelligence and consumer insights to Havas Digital and other Havas interactive agencies around the world.
As part of the agreement, Havas Digital, EURO RSCG and Arena Quantum in the United States, Canada and the United Kingdom will receive access to the full range of Experian Hitwise tools — including Demographics and Mosaic® lifestyle segmentation, online traffic (Clickstream) analysis and advanced Search Intelligence — for research, strategy development, media planning, campaign management and reporting, and new business pitches.
“Using Experian Hitwise, we are able to access robust insights into competitive and consumer trends that can be used to optimize the digital footprint of our clients. The ability to quickly drill down into Website, industry and/or search term is very powerful,” said Rob Griffin, SVP, Global Director of Product Development, Havas Digital.
Havas is the holding company for many of the world’s elite ad agencies and media networks, including Euro RSCG, Arnold Worldwide and Havas Media. Brands that place their trust with Havas include Hyundai, Kia, Volvo, Peugeot, Citroen, Danone, Orange, Telefonica, Nike, Coca Cola, AXA, Fidelity, Carnival, Vodafone and many more.
“Havas Digital has proven to be an innovator in using data to drive online marketing,” said Luke McGuinness, vice president of partnerships and product management, Experian Hitwise. “This makes them an excellent partner to leverage the sophistication of Experian Hitwise data and analytical services.”
Experian Public Relations
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About Experian Hitwise
Experian® Hitwise® is the leading online competitive intelligence service. Experian Hitwise gives marketers a competitive advantage by providing daily insights on how 25 million Internet users around the world interact with more than 1 million Websites. This external view helps companies grow and protect their businesses by identifying threats and opportunities as they develop. Experian Hitwise has more than 1,500 clients across numerous sectors, including financial services, media, travel and retail.
Experian Hitwise (FTS:EXPN), http://www.experianplc.com, operates in the United States, the United Kingdom, Australia, New Zealand, Hong Kong, Singapore, Canada and Brazil. More information about Experian Hitwise is available at http://www.hitwise.com.
For up-to-date analysis of online trends, please visit the Hitwise Research Blog at http://www.ilovedata.com and Hitwise Data Center at http://www.hitwise.com/datacenter.
About Experian Marketing Services
Experian Marketing Services delivers best-in-breed data, analytics and platforms into multiple regions around the globe. It is focused on helping marketers more effectively target and engage their best customers through email, digital advertising, customer data management, customer and competitive insight, data enrichment and list rental, modeling and analytics, and strategic consulting. Through these capabilities, Experian Marketing Services enables organizations to encourage brand advocacy, create measurable return on investment and significantly improve the lifetime value of their customers.
Experian is the leading global information services company, providing data and analytical tools to clients in more than 90 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score and protect against identity theft.
Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended March 31, 2010, was $3.9 billion. Experian employs approximately 15,000 people in 40 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; Costa Mesa, California; and São Paulo, Brazil.
For more information, visit http://www.experianplc.com.
Experian and the Experian marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein are the property of their respective owners.
About Havas Digital
Havas Digital is the umbrella holding company that manages all Havas Media’s interactive companies: Media Contacts and Lattitud, global interactive media networks; iGlue, new independent interactive media network; Mobext, mobile advertising network; Archibald Ingall Stretton UK and Spanish based creative shop expanding rapidly worldwide, One-to-One, specialized CRM solution in Portugal, and N2, strategic digital services network.
Havas Digital brands provide data driven marketing solutions across all interactive channels: digital, direct response, relationship based media, and design. Havas Digital’s companies work and complement each other bringing together professional expertise, proven strategic insight, and Artemis®, an advanced proprietary data platform and optimization engine, which allows the group agencies to maximize impact for the advertiser interactive marketing investment.
Havas Digital’s brands currently operate from 54 offices in 42 different countries across Europe, North America, South America, Asia, Africa and Australia, serving over 400 clients, including the market leaders in many industries such as Air France, Danone, Expedia, Fidelity, France Telecom, ING Direct, Nike, Peugeot/Citröen, Repsol, Reckitt Benckiser, Sears, and Vodafone, amongst others.
Please go to http://www.havasdigital.com for more information.