Groupon Hong Kong selects Experian Digital Marketing Services to evaluate market performance and identify business development opportunities
Hong Kong, May 23, 2011 — Experian®, the global services company, today announced that Groupon Hong Kong, the leader in Hong Kong group-buying websites, has selected Experian Hitwise to provide online competitive intelligence services for understanding the market landscape and identifying business development opportunities.
According to Experian Hitwise, Groupon Hong Kong was the market leader out of more than 40 group-buying websites in Hong Kong in April 2011 with 62% market share. The data report on website ranking and clickstream from Experian Hitwise has enabled Groupon Hong Kong to evaluate its market performance, better identify opportunities and gain access to an instant overview of key players in the group-buying category.
“The growing interest around online group-buying in Hong Kong and effective sales and marketing strategies are critical contributing factors in successfully securing a majority share of visits. Groupon has created a new marketing platform for brand awareness to efficiently get a high volume of new customers through the door within a very short time frame,” said Danny Yeung, Chief Executive Officer of Groupon Hong Kong. “The digital marketing services provided by Experian also gave us actionable insights and a competitive edge in the emerging industry and played a key role in monitoring the company’s performance in the market.”
John Merakovsky, Managing Director of Marketing Services, Experian Asia Pacific said, “We are delighted to work with Groupon Hong Kong and consider it a great leap forward for us to be supporting a leader in the evolving group-buying industry. Experian Hitwise has helped Groupon Hong Kong achieve preliminary business goals and better understand the specifics of consumer behaviour and competitors’ activities in the Hong Kong market – all of which is crucial to improve and measure the effectiveness of its online marketing campaigns.”
Despite the overall slow development of eCommerce or online shopping market in Hong Kong the concept of group-buying is thriving. Traditional media and advertisements are common in Hong Kong, but group-buying has shown tremendous success in getting people to try new products or services. The sharp spike in the share of visits of the Hong Kong group-buying custom category in Experian Hitwise has reflected this growing phenomenon. (Figure 1) This translates to more opportunities for Groupon Hong Kong to fully utilise intelligence data to strengthen its online presence and accelerate business development.
Figure 1: Hong Kong Group Buying Share of Visits to All Categories
Source: Experian Hitwise Hong Kong (Month of April 2011)
Experian Hitwise, a part of Experian Marketing Services, helps businesses convert data into insights and accurately analyse web browsing and search patterns of their target audience. The services enable marketers to drive better and more qualified traffic to their websites while making timely decisions based on the interests of their customers.
Notes to editor:
• All categories – All local and international websites surfed by Internet users in Hong Kong, categorised by various topics of interest
• Share of visits – A visit is defined by a series of one or more page requests by a visitor without 30 consecutive minutes of inactivity
Groupon is the global leader in daily deals, offering unbeatable deals on the best things to do, eat, see and buy in hundreds of cities across the world. We achieve deep discounts by collective buying, or the idea of leveraging a group to get a great price. Groupon has been credited with inventing social commerce and has over 70 million subscribers worldwide. Major participating merchants in Hong Kong include Starbucks, Golden Harvest Cinemas, Pret A Manger, Ocean Park, TurboJET, Haagen Dazs, Maxims, Dining Concepts, caffe HABITU, UA, AMC, PizzaExpress, Outback, Bliss Spa at the W hotel, BLT Steak, Domani Ristorante, Cecconi’s, Ding Tai Fung and many more. Groupon deals are currently offered in over 46 countries, in over 500 cities in North America, Latin America, Europe and Asia (including in Hong Kong, Japan, Singapore, Taiwan, and the Philippines).
Since its launch in Hong Kong in late June 2010, Groupon Hong Kong has sold more than 610,000 group buying vouchers, saving Hong Kong consumers more than HK$160,000,000. More than 750,000 people subscribe to Groupon Hong Kong’s daily deal emails and more than 300,000 consumers have benefited from the offers at Groupon Hong Kong. For more information, please visit www.groupon.hk .
About Experian Hitwise
Experian Hitwise is the leading online competitive intelligence service. Only Experian Hitwise provides its 1,500 clients around the world with daily insights on how their customers interact with a broad range of competitive Web sites and how their competitors use different tactics to attract online customers.
Since 1997, Experian Hitwise has pioneered a unique, network-based approach to Internet measurement. Through relationships with Internet service providers around the world, Experian Hitwise uses its patented methodology to anonymously capture the online usage, search and conversion behaviour of 25 million Internet users. This unprecedented volume of Internet usage data is seamlessly integrated into an easy-to-use, Web-based service designed to help marketers better plan, implement and report on a range of online marketing programs.
Experian Hitwise, operates in the United States, the United Kingdom, Australia, New Zealand, Hong Kong and Singapore. More information about Hitwise is available at http://www.hitwise.com/hk
For up-to-date analysis of online trends, visit the Hitwise Intelligence – Analyst Weblogs at http://weblogs.hitwise.com
About Experian Marketing Services
Experian Marketing Services delivers best-in-breed data, analytics and platforms into multiple regions around the globe. It is focused on helping marketers more effectively target and engage their best customers through email, digital advertising, customer data management, customer and competitive insight, data enrichment and list rental, modeling and analytics, and strategic consulting. Through these capabilities, Experian Marketing Services enables organizations to encourage brand advocacy, create measurable return on investment and significantly improve the lifetime value of their customers.
Experian is the leading global information services company, providing data and analytical tools to clients in more than 80 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score, and protect against identity theft.
Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended 31 March 2011 was US$4.2 billion. Experian employs approximately 15,000 people in 41 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; California, US; and São Paulo, Brazil.
For more information, visit http://www.experianplc.com .
For more information on Experian Asia Pacific, visit http://www.experian.com.hk
Experian and the marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc.
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