™ band to rock the stage at 2011 SXSW™ band to rock the stage at 2011 SXSW
The American Secrets, to open for Liz Phair at the IFC Crossroads House at SXSW

Irvine, Calif., March 10, 2011 — After just completing a Live Nation® tour and a performance on Lopez Tonight!, the band, also known as The American Secrets, will make their SXSW debut on Friday, March 18, at 8 p.m. They’ll be playing in a free concert at the IFC Crossroads House at SXSW in downtown Austin (East 7th and Brazos). Opening for indie pop-rock star Liz Phair, the band will perform songs from their recently released CD, as well as songs heard in the advertisements.

In addition to the concert, a photo booth will be available at the IFC Crossroads House at SXSW for festival guests to capture the excitement and post to their Facebook pages. For every picture taken at the photo booth, the brand will donate $1 to the GRAMMY Foundation®, a nonprofit organization that works to bring national attention to important issues such as the value and impact of music and arts education.

“Pop music and pop culture have played an integral role in helping successfully reach a broader demographic,” said Mike Dean, president of Experian Consumer Direct.  “SXSW offers a unique opportunity to generate awareness in a fun and interactive setting for the brand, while also helping to benefit a charity that equally appreciates and understands the importance of music.”  

The band won a 2010 summer-long, nationwide band search where America voted to help determine who would star in Experian’s advertising campaign. Since being selected as the band, The American Secrets have rocked stages throughout the country as part of the Live Nation® Fearless Friends Tour.

“We appreciate the innovative and interactive way that is helping to raise funds for our GRAMMY in the Schools® music education programs for high school students and schools,” said Kristen Madsen, Senior Vice President of the GRAMMY Foundation. “Creative promotions like this partnership can also help further general awareness of our work.”

To follow at the festival or to find out what else is happening at the IFC Crossroads House at SXSW, check out:
• Get the score on SXSW! Blog for insider festival news, exclusive artist interviews and hourly giveaways. 
• You also can visit the Facebook SXSW page for festival updates.
• Festival-goers can catch exciting events, LIVE performances from bands, and celebrity interviews in the IFC Crossroads Studio -- a full schedule can be found at .
o The IFC Crossroads House at SXSW is open daily (3pm -10pm during Film and Interactive March 11-15, 12pm – 8pm during Music March 17-19)

Corie Jackson      
Edelman PR
1 323 202 1075 (office)/1 818 259 0631 (cell)

Renee Borsack
Experian Consumer Direct
1 949 567 7739 (office)/1 949 233 2575 (cell)

About, together with®, is part of a family of online consumer credit reporting sites belonging to, Inc., an Experian company. ConsumerInfo was founded in 1995 to give consumers quick, easy and inexpensive access to their credit profile. It is now the leading provider of online consumer credit reports, credit scores, credit monitoring and other credit-related information. ConsumerInfo provides credit monitoring to its more than 3.1 million members and has delivered more than 20 million credit reports on the Web. As part of the Experian family, it continues to grow its membership base and develop innovative products to help consumers better understand their credit. and are part of a family of products from Experian that help consumers monitor and manage their personal finances.
About Experian
Experian® is the leading global information services company, providing data and analytical tools to clients in more than 90 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score and protect against identity theft.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended March 31, 2010, was $3.9 billion. Experian employs approximately 15,000 people in 40 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; Costa Mesa, California; and São Paulo, Brazil.

For more information, visit

Experian and the Experian marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein are the property of their respective owners.

About GRAMMY Foundation
The GRAMMY Foundation was established in 1989 to cultivate the understanding, appreciation and advancement of the contribution of recorded music to American culture — from the artistic and technical legends of the past to the still unimagined musical breakthroughs of future generations of music professionals. The Foundation accomplishes this mission through programs and activities that engage the music industry and cultural community as well as the general public. The Foundation works in partnership year-round with its founder, The Recording Academy®, to bring national attention to important issues such as the value and impact of music and arts education and the urgency of preserving our rich cultural heritage. Campbell’s Labels For Education program is proud to be the official education partner of the GRAMMY in the Schools programs. For more information, please visit

About Live Nation Entertainment
Live Nation Entertainment is the world’s leading live entertainment and eCommerce company, comprised of four market leaders:, Live Nation Concerts, Front Line Management Group and Live Nation Network. is the global event ticketing leader and one of the world’s top five eCommerce sites, with over 26 million monthly unique visitors.  Live Nation Concerts produces over 20,000 shows annually for more than 2,000 artists globally.  Front Line is the world’s top artist management company, representing over 250 artists.  These businesses power Live Nation Network, the leading provider of entertainment marketing solutions, enabling over 800 advertisers to tap into the 200 million consumers Live Nation delivers annually through its live event and digital platforms. For additional information, visit