Experian Supports Small Business Saturday by Offering Free Access to Tips and Tools Designed to Maximize Business Growth

Experian supports Small Business SaturdaySM by offering free access to tips and tools designed to maximize business growth

Resources and services provide small business owners with innovative marketing materials and insights to help them better connect with customers

New York, NY, November 4, 2011  In honor of Small Business SaturdaySM (November 26), Experian’s Small Business Services, a leading provider of data, analytics and marketing technologies, is offering a variety of business-boosting tools to small business owners free of charge. Included is a newly-created ebook titled Ten tips to maximize Small Business Saturday, along with a full portfolio of marketing materials designed to help small businesses target and engage the right customers for business growth.

Now through Small Business Saturday, small-business owners can download the free ebook here. Additionally, they can visit the Experian Small Business Matters blog series on “getting your business ready for November 26th.” Both focus on how to prepare and seize the multiple marketing opportunities the holiday season brings.

“Tough economic times have put pressure on small-business owners to compete with large retailers,” said Denise Hopkins, vice president of Experian’s Small Business Services. “Experian is making it easier for small-business owners to be more competitive during the holiday season and capture the buying momentum that Small Business Saturday sparks.”

To cater to the needs of U.S. small businesses for Small Business Saturday, Experian Small Business Services is making available the following resources and services:

• Ebook—Ten tips to maximize Small Business Saturday (download here)
• Experian Small Business Matters blog series—Numerous articles to help small businesses prepare for November 26th and beyond
• Premium Customer Profiler Report—This report will provide detailed information about the specific small business owner’s customers, their demographic profile and behaviors
• Clone My Customer—A tool that enables small businesses to find the best possible prospects who look like their best customers
• Personal Marketing Consultant—A Service that provides a free consultation to help small businesses create a Small Business Saturday marketing campaign from start to finish
• Email Campaign Builder—Keep customers coming back with our easy to use email marketing tool

Additional details on all the above-mentioned services and resources can be found on the Experian Small Business Services website.

Scott Anderson
Experian Public Relations
1 714 830 3185

About Experian
Experian is the leading global information services company, providing data and analytical tools to clients in more than 80 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score and protect against identity theft.
Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended March 31, 2011, was $4.2 billion. Experian employs approximately 15,000 people in 41 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; Costa Mesa, California; and São Paulo, Brazil.

About Small Business Saturday
November 26th marks the second annual Small Business SaturdaySM, a day to support the local businesses that create jobs, boost the economy and preserve neighborhoods around the country. Small Business Saturday (SBS) was created in 2010 by American Express in response to small business owners' most pressing need: creating more demand for their products and services.

Experian and the marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein may be the trademarks of their respective owners.