Experian QAS Study Reveals Top Credit Unions More Likely To Use Address Validation

Experian QAS study reveals top credit unions more likely to use address validation
Sixty-eight percent of top 100 credit unions using some form of point-of-capture validation

Boston, Mass., April 26, 2011 — Experian® QAS®, a part of Experian Marketing Services and a leading provider of address verification software and services, today released a new data quality benchmark report on the top 100 credit unions. The report reveals the varying levels of address verification used by top credit unions and how those practices impact performance.

“By utilizing point-of-capture address validation, credit unions can improve member service and reduce operational costs,” said Thomas Schutz, senior vice president, general manager of Experian QAS. “Credit unions are in constant competition with each other, but also with major banking institutions. By ensuring they collect member information correctly, credit unions can communicate with members in a timely manner and increase up-sell and cross-sell opportunities.”

This second annual benchmark report enables credit unions to compare their address validation practices to those of industry leaders and to better understand the business impact of those practices. The report ultimately advises credit unions to take a multipronged approach to data quality that includes staff training, back office cleansing, and appending tools and address verification at all points of capture.

To find out how credit unions are utilizing address verification, download the complimentary report Address Verification Benchmark Report: The Top 100 Credit Unions.

Erin Haselkorn
Experian QAS Public Relations
1 617 385 6700

About Experian QAS
Experian QAS is an address data quality software pioneer. The company’s products capture, validate, cleanse, standardize and enrich customer contact information. Established in 1990 with offices throughout the United States, Europe and Asia Pacific, Experian QAS provides data validation software and services to more than 10,000 customers worldwide in retail, education, health care, insurance, finance, government and other sectors. For more information, visit http://www.qas.com.

About Experian Marketing Services
Experian Marketing Services delivers best-in-breed data, analytics and platforms into multiple regions around the globe. It is focused on helping marketers more effectively target and engage their best customers through email, digital advertising, customer data management, customer and competitive insight, data enrichment and list rental, modeling and analytics, and strategic consulting. Through these capabilities, Experian Marketing Services enables organizations to encourage brand advocacy, create measurable return on investment and significantly improve the lifetime value of their customers.

About Experian
Experian is the leading global information services company, providing data and analytical tools to clients in more than 90 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score and protect against identity theft.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended March 31, 2010, was $3.9 billion. Experian employs approximately 15,000 people in 40 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; Costa Mesa, California; and São Paulo, Brazil.

For more information, visit http://www.experianplc.com.

Experian and the Experian marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein are the property of their respective owners.