Experian QAS Bulk Address Verification And QAS Transactional Address Verification Now Available On Salesforce.com

Experian QAS Bulk Address Verification and QAS Transactional Address Verification now available on Salesforce.com
Address verification now available for all Salesforce CRM data entry points and for back-office bulk cleansing on AppExchange 2, the world’s most popular cloud marketplace for business apps

Boston, Mass., April 6, 2011 — Experian® QAS®, a part of Experian Marketing Services and a leading provider of address verification software and services, today announced the release of two new products on salesforce.com’s AppExchange 2: QAS Bulk Address Verification and QAS Transactional Address Verification. Designed to increase sales and marketing efficiencies, these solutions enable customers to verify addresses at every point of capture. Built using Force.com, the leading enterprise cloud-computing platform, the two QAS solutions are immediately available for test drive and deployment on the AppExchange at http://www.salesforce.com/appexchange/.

“We’ve been listening to the community, and we developed these integrations to fill the need for bulk address cleansing and verification on Web-to-lead forms,” said David Northridge, vice president of client retention, Experian QAS. “Leveraging the reach on the AppExchange, our QAS solutions provide address quality and accurate account assignments along with improving business intelligence and marketing capabilities.”

QAS Bulk Address Verification cleans existing data within Salesforce CRM and verifies incoming Web-to-lead entries without altering the Website code. This tool is designed to work in customized deployments and can handle large volumes of addresses.

QAS Transactional Address Verification provides users the benefits of address verification on a transactional basis without requiring an annual license purchase. The product was created specifically for small to medium businesses that recognize the value of address quality but may not have the database volume to justify an annual license.

Erin Haselkorn
Experian QAS Public Relations
1 617 385 6700

About the Force.com Platform and AppExchange
Force.com is the only proven enterprise platform for building and running business applications in the cloud. The Force.com platform powers the Salesforce CRM (http://www.salesforce.com/) applications, more than 1,000 ISV partner applications like those from CA Technologies, FinancialForce.com and Fujitsu, and 200,000 custom applications used by salesforce.com’s 92,300 customers such as Japan Post, Kaiser Permanente, KONE and Sprint Nextel. Force.com also enables developers to make any enterprise app social by leveraging the social collaboration components including profiles, status updates, and real-time feeds available with Chatter.

Applications built on the Force.com platform can be easily distributed to the entire cloud computing community through the salesforce.com AppExchange 2 marketplace http://www.salesforce.com/appexchange/, now featuring the ChatterExchange.

About Experian QAS
Experian QAS is an address data quality software pioneer. The company’s products capture, validate, cleanse, standardize and enrich customer contact information. Established in 1990 with offices throughout the United States, Europe and Asia Pacific, Experian QAS provides data validation software and services to more than 10,000 customers worldwide in retail, education, health care, insurance, finance, government and other sectors. For more information, visit http://www.qas.com.

About Experian Marketing Services
Experian Marketing Services delivers best-in-breed data, analytics and platforms into multiple regions around the globe. It is focused on helping marketers more effectively target and engage their best customers through email, digital advertising, customer data management, customer and competitive insight, data enrichment and list rental, modeling and analytics, and strategic consulting. Through these capabilities, Experian Marketing Services enables organizations to encourage brand advocacy, create measurable return on investment and significantly improve the lifetime value of their customers.

About Experian
Experian is the leading global information services company, providing data and analytical tools to clients in more than 90 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score and protect against identity theft.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended March 31, 2010, was $3.9 billion. Experian employs approximately 15,000 people in 40 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; Costa Mesa, California; and São Paulo, Brazil.

For more information, visit http://www.experianplc.com.

Experian and the Experian marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein are the property of their respective owners.