Experian Marketing Services Selects Marketing Industry Veteran Kevin Dean To Join Industry-Leading Data Division

Experian Marketing Services selects marketing industry veteran Kevin Dean to join industry-leading Data Division
Strategic appointment taps a wealth of experience

Schaumburg, Ill., April 25, 2011 — Experian Marketing Services today announced the appointment of industry veteran Kevin Dean as vice president of Product Management for the Data Division.

Dean reports to Rick Erwin, president of the Data Division at Experian. He is responsible for bringing to market new products and managing existing product lines that help clients better understand their customers and how to deliver relevant and timely offers to improve return on investment. In his role, Dean will build solid relationships with clients and help strengthen Experian Marketing Services’ position as a leader in the marketplace.

Dean joins Experian from Equifax, where he held numerous leadership roles and was responsible for leading marketing, product development, analytics, data acquisition and strategy in the Marketing Services business unit. He brings more than 20 years of global marketing and product management in the consumer information industry to his new role.

“Experian® continues to be a leader in the industry with our expertise, marketing data products and talent,” said Erwin. “We’re continuing to build this momentum by adding the highest quality management talent available. I am excited to welcome Kevin to the Experian Marketing Services team.”

Jennifer Marshall
Experian Public Relations
1 224 698 8798

About Experian Marketing Services
Experian Marketing Services delivers best-in-breed data, analytics and platforms into multiple regions around the globe. It is focused on helping marketers more effectively target and engage their best customers through email, digital advertising, customer data management, customer and competitive insight, data enrichment and list rental, modeling and analytics, and strategic consulting. Through these capabilities, Experian Marketing Services enables organizations to encourage brand advocacy, create measurable return on investment and significantly improve the lifetime value of their customers.

About Experian
Experian is the leading global information services company, providing data and analytical tools to clients in more than 90 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score and protect against identity theft.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended March 31, 2010, was $3.9 billion. Experian employs approximately 15,000 people in 40 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; Costa Mesa, California; and São Paulo, Brazil.

For more information, visit http://www.experianplc.com.

Experian and the Experian marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein are the property of their respective owners.