Experian Marketing Services appoints Jeff Hassemer as vice president of Product Strategy, Data Management Services
Company continues to help clients in their cross-channel integration platform and data management services
Schaumburg, Ill., Feb. 8, 2011 — Experian Marketing Services, a leading provider of data, analytics and marketing technologies to help organizations target and engage their customers more effectively, today announced the appointment of Jeff Hassemer to vice president of Product Strategy for its Data Management Services group.
“Experian technologies are the key to success in today’s marketing ecosystem,” said Hassemer. “Our deep experience with data hygiene and processing provides the footing needed to help clients optimize their marketing strategies and connect with customers through new and emerging channels. I’m excited to be a part of this great company and have the opportunity to put these technologies and services together in new and innovative solutions.”
Hassemer joins Experian Marketing Services with more than 19 years of database marketing experience helping clients use data and insights to drive relevant direct-marketing communications across multiple channels. Hassemer has deep experience in successfully taking both traditional and digital marketing products and services to market. He will apply that knowledge at Experian to help solidify and evangelize the strategy for cross-channel database marketing.
“We continue to add top-tier industry talent to our Data Management Services team,” said Jeff Lundal, senior vice president of Data Management Services. “Jeff Hassemer’s database marketing experience, intimate knowledge of marketers’ needs and overall passion for marketing — combined with our new partnership with Alterian — will go a long way in helping clients solve the puzzle of cross-channel marketing. I’m excited to be working with Jeff and look forward to being part of the evolution he will lead both for Experian and the industry.”
Experian Marketing Services’ analytics, data and identity resolution capabilities provide clients with a clean and superior marketing platform. The move from traditional marketing communications strategies, such as batched-based campaigns, to a new customer engagement paradigm allows Experian Marketing Services to operate and inform all customer interaction channels from a single source of information.
Experian Marketing Services
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About Experian Marketing Services
Experian Marketing Services delivers best-in-breed data, analytics and platforms into multiple regions around the globe. It is focused on helping marketers more effectively target and engage their best customers through email, digital advertising, customer data management, customer and competitive insight, data enrichment and list rental, modeling and analytics, and strategic consulting. Through these capabilities, Experian Marketing Services enables organizations to encourage brand advocacy, create measurable return on investment and significantly improve the lifetime value of their customers.
Experian® is the leading global information services company, providing data and analytical tools to clients in more than 90 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score and protect against identity theft.
Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended March 31, 2010, was $3.9 billion. Experian employs approximately 15,000 people in 40 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; Costa Mesa, California; and São Paulo, Brazil.
For more information, visit http://www.experianplc.com.
Experian and the Experian marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein are the property of their respective owners.