Experian Launches New Decisioning And Application Management System For BusinessIQ

Experian launches new decisioning and application management system for BusinessIQ SM
DecisionIQSM Premier allows users to create application templates and develop customized, rules-based credit policies for automated decision making

San Francisco, May 10, 2011 — Experian®, the leading global information services company, today launched DecisionIQSM Premier, the new decisioning and application processing component of its Web-based credit management platform, BusinessIQSM, at FinovateSpring 2011. DecisionIQ Premier helps organizations reduce costs and improve operational efficiencies by allowing users to automate the decisioning process and create custom credit policies. Combining these custom rules with Experian’s business data, enables organizations to create relevant decisions and credit-limit recommendations for small, medium and large businesses.

“Experian research has shown that a pain point for the commercial credit industry has been finding a way to streamline the credit application and decisioning process,” said Allen Anderson, president, Experian’s Business Information Services. “We created DecisionIQ Premier to help clients solve these issues by automating this process, and by providing them with more control over the attributes that are most important to their credit decisioning needs.”

With DecisionIQ Premier, users can configure an application form and set a custom, rules-based policy that automates how an application is handled. This provides an organization with more control over the credit attributes used to determine their own specific credit policy, and helps save time and resources by reducing the number of manual application reviews performed by their credit teams. DecisionIQ Premier also allows organizations to create an application in real time and deploy it to their Website.

Experian’s new system has been selected as one of the biggest and most innovative ideas in fintech to be presented at FinovateSpring 2011 in San Francisco. The event is the first demo-focused conference in the industry.

“For the last five years, Finovate conferences have been dedicated to showcasing the best new technologies in the financial and banking industry,” said Eric Mattson, CEO, The Finovate Group. “Experian’s DecisionIQ Premier definitely fits into that category, and we are excited to have them demo it at this year’s FinovateSpring.”

When prospective customers access the online application portion of DecisionIQ Premier, the data is then transmitted to BusinessIQ through a seamless process for decisioning. This process through BusinessIQ allows organizations to review and customize their credit policy decision and adjust credit limit settings — all with the click of a button.

DecisionIQ Premier also helps organizations manage incoming applications. By creating workflow queues, DecisionIQ Premier helps credit analysts prioritize applications, review company financials and check bank reference information more efficiently.

To learn more about DecisionIQ Premier, BusinessIQ or Experian’s other advanced business-to-business products and services, visit http://www.experian.com/b2b.


Roslyn Whitehurst
Experian Public Relations
1 714 830 5578

About BusinessIQ
BusinessIQ is a portal that brings the industry’s best credit practices, data and analytical intelligence, to a client’s desktop. The user-friendly, Web-based system streamlines workflow and integrates all the commercial credit tools a company needs, including application review, fraud prevention, portfolio management and delinquent account collections.

BusinessIQ allows businesses to:
• Accelerate research with industry-leading quick search technology
• Gain insight into the health of a portfolio through segmentation and analysis
• Elevate decisions and credit policies by combining their knowledge with advanced statistical expertise

About Experian’s Business Information Services
Experian’s Business Information Services partners with organizations to establish and strengthen customer relationships, enabling them to mitigate risk and improve profitability. The company’s business database provides comprehensive, third-party-verified information on U.S. companies of all sizes, with the industry’s most extensive data on the broad spectrum of small and midsize businesses. By leveraging state-of-the-art technology and superior data compilation techniques, Experian is able to provide market-leading tools, such as BusinessIQSM, that assist clients in processing new applications, managing customer relationships and collecting on delinquent accounts. For more information about Experian’s advanced business-to-business products and services, visit http://www.experian.com/b2b.

About Experian
Experian is the leading global information services company, providing data and analytical tools to clients in more than 90 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score and protect against identity theft.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended March 31, 2010, was $3.9 billion. Experian employs approximately 15,000 people in 40 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; Costa Mesa, California; and São Paulo, Brazil.

For more information, visit http://www.experianplc.com