Experian Consumer Direct unveils new TV advertisements

Experian Consumer Direct unveils new TV advertisements depicting real financial challenges of Americans
Ads aim to empower consumers to take control of their credit

Irvine, Calif., Jan. 18, 2011 — Experian Consumer Direct has unveiled a new advertising campaign designed around the emotional realities and credit struggles that Americans face daily.

Created by The Martin Agency, the new ads will appear nationwide and will run on national cable networks. The 30-second spots portray the realities faced by many Americans whose credit has been affected by recent economic issues or other life circumstances, and they connect to the emotion of the situation by showing that consumers are more than just their numerical credit score.

“We’ve listened to our clients and understand the challenges they face every day in regard to credit and managing or controlling their finances,” said Mike Dean, president of Experian Consumer Direct. “Products such as CreditReport.com have resources and information available to help people understand their credit, which is an important element of financial health.”

For more information, visit http://www.creditreport.com.

To view the new advertisements online, visit http://bit.ly/ead6xS.


Corie Jackson      
Edelman PR
1 323 202 1075

Renee Borsack
Experian Consumer Direct
1 949 567 7739

About CreditReport.com™
CreditReport.com™ is part of a family of online consumer credit reporting sites belonging to ConsumerInfo.com, Inc., an Experian company. ConsumerInfo was founded in 1995 to give consumers quick, easy and inexpensive access to their credit profile. It is the leading provider of online consumer credit reports, credit scores, credit monitoring and other credit-related information. ConsumerInfo provides credit monitoring to its more than 3.1 million members and has delivered more than 20 million credit reports on the Web. As part of the Experian family, it continues to grow its membership base and develop innovative products to help consumers better understand their credit.

Freecreditscore.com™ and freecreditreport.com® are part of a family of products from Experian that help consumers monitor and manage their personal finances.

About Experian
Experian® is the leading global information services company, providing data and analytical tools to clients in more than 90 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score and protect against identity theft.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended March 31, 2010, was $3.9 billion. Experian employs approximately 15,000 people in 40 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; Costa Mesa, California; and São Paulo, Brazil.

For more information, visit http://www.experianplc.com.

Experian and the Experian marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein are the property of their respective owners.