news release

 Experian CheetahMail empowers marketers with launch of new Facebook functionality

Experian CheetahMail's latest innovation allows brands’ subscribers to "Like" their brand, email or product with one click

London, 14th March, 2011 – Experian CheetahMail, the global leader in email marketing, today announced the release of the latest in a new wave of social media integration tools. Using Facebook's open Application Programming Interface (API), Experian CheetahMail's clients can now insert Facebook "Like" buttons in their emails using a simple tag, and subscribers can "Like" the brand, the email or specific product(s) with one click.  The addition of this functionality embedded within the Experian CheetahMail application, provides clients with stronger and easy-to-execute viral marketing opportunities.

To date, most email programs have had a two-click solution that takes subscribers to the brand's fan page, where they then can choose to "Like" the brand. This one-click process reduces the risk of customers ignoring the request to “Like” and ensures stronger interactivity with the email.  Experian CheetahMail's new functionality allows marketers to influence both email and social media to empower customers to become brand advocates while increasing acquisition opportunities.

Avis Easteal, Managing Director, Experian CheetahMail UK&I said: "The interaction between brands and consumers continues to evolve which means that technology providers need to do the same. Our latest product release presents an exciting opportunity for marketers to take advantage of the influential role email can have in building online fan bases. This is just another example of how we're constantly shaping our technological innovations based on client needs, progressive market trends and consumer preferences."  

Paul Smith, Managing Director, Techlightenment, an Experian company, said: “Sometimes the simplest solutions are the best and this is a straightforward way of harnessing the power of email to drive social media engagement. The Facebook Like button represents a big opportunity for marketers and a one-click process drives traffic harder and gives brands more power to influence their growing audience and gain more visibility for their content or message.”



Kieran Toohey / Alexa Ryan-Mills / Gill Corish at Blue Rubicon 

Tel : 020 7260 2700  Email :


Nishma Shah


Tel : 0203 042 4313


About Experian Cheetahmail

Experian CheetahMail is the trusted service provider of email marketing and customer intelligence technologies for top enterprises worldwide. With the industry’s largest client services teams, feature-rich email technology and a broad range of data management options, Experian CheetahMail enables clients to build data-driven, relevant relationships with their customers.

Servicing the world’s most recognisable brands, Experian CheetahMail’s globally diverse client base includes 1800Flowers, Barclays, Boden, Discovery Communications, ITV, KLM, Neiman Marcus and Wyndham Hotels. Experian CheetahMail, a business unit of Experian (LSE:EXPN), was founded in 1998 and is headquartered in New York City, with offices in Los Angeles, San Francisco, London, Dublin, Dusseldorf, Amsterdam, Paris, Barcelona, Sydney, Auckland, Singapore, Hong Kong, Beijing and Melbourne. For more information, please visit or email


About Experian
Experian is the leading global information services company, providing data and analytical tools to clients in more than 90 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score, and protect against identity theft.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended 31 March 2010 was $3.9 billion. Experian employs approximately 15,000 people in 40 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; Costa Mesa, California; and São Paulo, Brazil. 

For more information, visit