Experian Automotive Adds Mexican Metropolitan-Level Data to its Vehicles in Operation Database

Experian Automotive adds Mexican metropolitan-level data to its Vehicles in Operation database
New data provides vehicle registration information for nearly 700 Mexican metropolitan areas; gives aftermarket companies improved planning capabilities for Mexico

Schaumburg, Ill., July 26, 2011 — Experian Automotive, in collaboration with JATO Dynamics, announced it has incorporated metropolitan-level data for nearly 700 areas across Mexico into its Vehicles in Operation database. It is the only Mexican metropolitan-level data available to the automotive industry.

The new data provides the automotive industry with a clear picture of vehicles currently on the road in Mexico and gives aftermarket companies the ability to anticipate the needs of the Mexican market. This deeper level of market intelligence and insight is an important planning tool to help aftermarket companies grow their businesses.

“This new business intelligence, in addition to our existing U.S., Canada and Puerto Rico VIO information, provides our clients with a more complete view of the North American vehicle market,” said Russell Evans, senior vice president for Experian Automotive. “Since our Mexican Vehicles in Operation database launched nearly a year ago, we have provided deep insight into the 45 makes and 479 models available within the Mexican market. Taking this data to the metro level is a significant step forward in helping aftermarket companies understand this potentially lucrative market and enables them to make better strategic planning decisions.”

Mexican metro areas with most vehicles in operation (VIO)                                                       Top seven makes in Mexico

City, State

Percentage of VIO



Percentage of VIO

Guadalajara, Jalisco





Juarez, Chihuahua





Gustavo A. Madero, Distrito Federal





Tijuana, Baja California





Monterrey, Nuevo Leon





Cuauhtemoc, Distrito Federal





Iztapalapa, Distrito Federal





The Mexican VIO data, which is coded to Automotive Aftermarket Industry Association standards, includes more than 20 detailed vehicle attributes for 1995 and newer vehicles, including make, year, model, engine size, fuel type, body style, doors, drive wheels and transmission (type and speeds). VIO counts also are available for 1983 to 1994 vehicles by make, year and model.

“Since our collaborative VIO launch with Experian last year, we have continued to provide the aftermarket with the understanding and insight they need to be competitive and successful in Mexico,” said David Mitchell, head of business intelligence for JATO Dynamics. “This more detailed metro insight provides an additional level of business intelligence to help our clients quickly make profitable strategic planning decisions.”


Jordan Takeyama
Experian Public Relations
1 714 830 7561

About JATO Dynamics
JATO was founded in 1984 and provides the world’s most timely, accurate and up-to-date information on vehicle specifications and pricing, sales and registrations, news and incentives. The company has representation in over 40 countries, providing unique local market expertise. The JATO client base includes all of the world’s volume vehicle manufacturers, giving them the ability to react to short-term market movements, plan for long-term developments and ultimately to meet consumers’ needs. JATO’s intelligence has also been adapted for consumer use in motoring web portals where customers can see the advantages and disadvantages of a specified model against any other while major leasing companies use JATO intelligence to drive the vehicle quotation process. For more information visit JATO at www.jato.com.

About Experian Automotive
Experian Automotive is a leader in providing information services and market intelligence to manufacturers, dealers, finance, insurance and aftermarket companies, helping them increase customer loyalty; target and win new business; and make better lending, purchasing and production decisions. Experian’s AutoCheck® reports provide customers with in-depth vehicle history information to confidently understand, compare and select the right vehicle. Its North American Vehicle DatabaseSM houses more than 650 million vehicles and, when combined with Experian’s credit, consumer and business information assets, meets the industry’s growing demand for an integrated information source. Experian technology supports top automotive businesses, including eBay Motors, O’Reilly Auto Parts, Affinia, CarMax and NADAguides.com. For more information on Experian Automotive and its suite of services, visit our Website at http://www.experianautomotive.com.

About Experian
Experian® is the leading global information services company, providing data and analytical tools to clients in more than 80 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score and protect against identity theft.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended 31 March 2011 was $4.2 billion. Experian employs approximately 15,000 people in 41 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; California, US; and São Paulo, Brazil.

For more information, visit http://www.experianplc.com.

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