Experian announces clone my customer service designed to help small businesses better prospect for new customers
New service delivers the power of advanced analytical marketing in an easy and inexpensive process to help small businesses reach new customers
New York, N.Y., May 25, 2011 — Experian®, a leading provider of data, analytics and marketing services, today announced the availability of a new marketing service for small businesses. The clone my customer tool helps small businesses find new sales leads who look like their current customers but don’t yet buy from them. This advanced analytical cloning process, which has been packaged specifically for small businesses, is easy to use and delivers highly targeted customer leads. The new service is user-friendly and available online.

Many small businesses are uncertain how to use traditional target marketing selection criteria to identify their ideal marketing prospects. Although using demographics to select targeted audiences can be effective, it requires intuition on how to profile the audience using a variety of selection factors. The clone my customer model demographically profiles the small business’s actual best customers and then creates look-alike lists of prospects for that small business. This process removes the guesswork from target marketing and helps to improve marketing campaign effectiveness.

“The clone my customer tool gives small businesses access to marketing analytics used by larger companies but is packaged for easy use and to better fit their needs. The clone my customer model will allow small businesses to more accurately and effectively target customers with the highest potential to buy from them,” said Denise Hopkins, vice president of Experian’s Small Business Marketing Services. “These types of tools have been very successful for large marketing organizations to target prospects and increase marketing campaign effectiveness, but they often have been out of reach for small businesses because they lack the budget and analytical resources. This tool is both easy to use and affordable for the small-business owner and is part of a product kit to help small businesses better market their business.”

Small businesses can now help fellow small-business owners, colleagues, vendors and partners jump-start their marketing efforts through Experian’s Pay It Forward promotion. The program pays $250 per user in Experian small-business marketing list discounts when referred by others. For more information about Pay It Forward or to make a referral, visit http://www.payitforward.experian.com/. For more information, visit http://www.experian.com/small-business.

Jennifer Marshall
Experian Marketing Services
1 224 698 8798

About Experian
Experian is the leading global information services company, providing data and analytical tools to clients in more than 80 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score, and protect against identity theft.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended 31 March 2011 was US$4.2 billion. Experian employs approximately 15,000 people in 41 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; California, US; and São Paulo, Brazil.

For more information, visit http://www.experianplc.com.

Experian and the Experian marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein are the property of their respective owners.