Expedia moves search engine optimisation (SEO) management from US to Australia to partner with Experian
Previously, Expedia, Inc, the world’s largest online travel company, used SEO agencies outside of the Experian brand in the US and New Zealand. However these providers were not delivering the level of service and innovation required by Expedia, Inc. Impressed by Experian’s local capabilities, the company decided to move the management of SEO activity for Expedia.com.au and Expedia.co.nz from the US and Japan to Australia.
Selected through a competitive tender process, Experian will use its SEO expertise in order to drive higher organic search engine rankings. This will help to deliver more traffic to the Expedia.com.au and Expedia.co.nz sites. This new contract between the two companies strengthens Experian’s relationship with Expedia Australia and demonstrates its global reach and superior SEO offering that will be used to help Expedia, Inc. deliver its core business objectives.
Jeremy Reitman, SEO Manager at Expedia Asia Pacific comments “Experian caught our attention in its ability to commit to a Service Level Agreement that directly aligned to our corporate needs. This agreement involves fast turn around on SEO tasks, access to Experian’s team of SEO experts and innovative tracking and reporting to quantify results achieved through SEO outreach.”
Results will be achieved through a bespoke reporting solution using Experian’s dashboards: proprietary software applications that allow easy access and viewing of a website’s traffic. It will enable Expedia Australia to monitor the search engine rankings, market share and traffic of hundreds of target keywords on a daily basis to track the most effective areas for Expedia, Inc. to invest marketing spend.
“Experian is a key strategic partner for Expedia Australia. We have been impressed with the team and the level of service offered which is superior to other agencies engaged in the tender process,” Reitman said. “Through working with Experian, we are confident that we can continue to assist the global operations in increasing website traffic and further strengthening our position as the world’s largest online travel company.”
Experian’s SEO services will provide Expedia Australia with insights into search engine rankings by keyword, competitor ranking analysis and benchmarking against competitors. A team of 10 dedicated Experian SEO analysts will work on the Expedia account.
Neil Boulton, Director of Digital Marketing at Experian comments: “Getting SEO strategies right can make a significant impact on marketing return on investment (ROI). A successful SEO strategy identifies and reaches the customer’s target audience and drives long term growth in website traffic and travel bookings. Experian will deliver targeted insights to Expedia Australia to help it boost Expedia, Inc.’s search engine performance and drive the right traffic to the Expedia.com.au and Expedia.co.nz websites.”
Expedia, Inc., has a longstanding relationship with Experian, using the Experian Hitwise Competitive Intelligence tool for many years in the US to deliver benchmarking, deep competitor insights and audience profiling.