Experian and Adobe expand partnership to include Hitwise and Adobe SiteCatalyst data exchange
Online consumer behavior data coupled with site analytics delivers a more complete picture of online marketing performance
New York, N.Y., June 21, 2011 — Experian Marketing Services today announced an expanded relationship with Adobe to provide two-way dashboard views of the data captured by Experian Hitwise and that of Adobe SiteCatalyst, powered by Omniture. The dashboards allow clients of both services to understand how internal site trends, seen through Adobe SiteCatalyst, compare with consumer behavior on competitive Websites, delivered through Experian Hitwise.
Clients can now plan more efficiently using side-by-side comparisons of internal and external visitor metrics and marry campaign and channel analytics with upstream, downstream and custom traffic sets. This full view helps marketers better understand and react more quickly to market threats and opportunities.
“The Adobe Online Marketing Suite platform enables us to bring together the largest data set of online consumer insights and competitive intelligence with the leading platform for understanding site performance and is a leap forward in delivering greater flexibility and applicability of that data,” said Simon Bradstock, general manager of Experian Hitwise. “Marketers need the right data, in the right place, at the right time, in order to improve execution.”
“Experian is a market leader and a valued partner, and our mutual clients win when we join forces,” said Mark Dillon, vice president, global channel sales, Omniture Business Unit, Adobe.
Experian Public Relations
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About Experian Hitwise
Experian Hitwise is the leading online competitive intelligence service. Experian Hitwise gives marketers a competitive advantage by providing daily insights on how 25 million Internet users around the world interact with more than 5 million Websites. This external view helps companies grow and protect their businesses by identifying threats and opportunities as they develop. Experian Hitwise has more than 1,500 clients across numerous sectors, including financial services, media, travel and retail.
Experian Hitwise (FTS:EXPN), http://www.experianplc.com, operates in the United States, the United Kingdom, Australia, New Zealand, Hong Kong, Singapore, Canada and Brazil. More information about Experian Hitwise is available at http://www.hitwise.com.
For up-to-date analysis of online trends, please visit the Hitwise Research Blog at http://www.ilovedata.com and the Hitwise Data Center at http://www.hitwise.com/datacenter.
About Experian Marketing Services
Experian Marketing Services delivers best-in-breed data, analytics and platforms into multiple regions around the globe. It is focused on helping marketers more effectively target and engage their best customers through email, digital advertising, customer data management, customer and competitive insight, data enrichment and list rental, modeling and analytics, and strategic consulting. Through these capabilities, Experian Marketing Services enables organizations to encourage brand advocacy, create measurable return on investment and significantly improve the lifetime value of their customers.
Experian is the leading global information services company, providing data and analytical tools to clients in more than 80 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score, and protect against identity theft.
Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended 31 March 2011 was US$4.2 billion. Experian employs approximately 15,000 people in 41 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; California, US; and São Paulo, Brazil.
For more information, visit http://www.experianplc.com.
Experian and the Experian marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein are the property of their respective owners.