signs on as the exclusive sponsor of Learn and Earn promotion featuring the Secret Millionaires Club with Warren Buffett signs on as the exclusive sponsor of Learn and Earn promotion featuring the Secret Millionaires Club with Warren Buffett

New promotion designed to teach kids about financial literacy
Irvine, Calif., June 14, 2011 — CreditReport.comTM, part of the Experian family of brands, is proud to announce that it has been selected as the exclusive sponsor of the Learn and Earn promotion that supports the Secret Millionaires Club, a series of Webisodes that feature Warren Buffett as a mentor to a group of kids. An educational youth program that originated as a result of Mr. Buffett’s desire to share his values with kids, Secret Millionaires Club was created to ensure kids learn good financial habits at a young age. will play an instrumental role in this fully integrated educational campaign, which includes instructive materials as well as an online challenge that will truly push the limits of smart financial literacy among youth.

Launching in October 2011, in coordination with the airing of the first Secret Millionaires Club television special on the Hub Network, the Secret Millionaires Club Learn and Earn promotion will be promoted in schools, in youth organizations and through outreach partner organizations. Created for children in the third through sixth grades, the yearlong promotion will offer fun, educational activities, developed by leading educational publisher Houghton Mifflin Harcourt, that extend Mr. Buffett’s lessons in economic principles and the basics of financial saving and investing. Secret Millionaires Club information and Webisodes will be hosted on AOL Kids at, where will also be the exclusive sponsor of the Website through June 2012.

“The more we educate children about basic financial skills, the more informed they will be to make smarter financial decisions as they transition into adulthood,” said Mike Dean, president of Experian Consumer Direct. “The goal with our sponsorship of the Learn and Earn promotion featuring the Secret Millionaires Club is to connect today’s youth with resources that will help them set a foundation to be successful.”

The Secret Millionaires Club Webisodes were created by A Squared Entertainment LLC. Youth marketing specialists. By Kids For Kids Co. (BKFK) will implement the national promotion with’s sponsorship.

“We are thrilled to be partnering with in this incredible journey inspired by Warren Buffett,” said Norm Goldstein, CEO and founder of BKFK. “’s mission to inform, educate and empower people in financial decisions is a perfect fit for this program.”

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Corie Jackson      
Edelman PR
1 323 202 1075

Renee Borsack
Experian Consumer Direct
1 949 567 7739

About By Kids For Kids
By Kids for Kids® (BKFK®) is a platform that empowers youth invention, innovation and entrepreneurship. BKFK promotes youth social innovation and partners with leading corporations to inspire product development, crucial technology skills, invention, and innovation in young people from 8 to 22. BKFK provides a unique platform for young people to develop, showcase, and commercialize their products, inventions and entrepreneurship. BKFK’s “cycle of innovation” develops critical 21st Century skills in our nation’s youth. The company provides educational resources — curriculum and challenges that promote social change, product development and entrepreneurial endeavors. Learn more:

Secret Millionaires Club Copyright © 2011 A Squared Entertainment

About is part of a family of online consumer credit reporting sites belonging to, Inc., an Experian company. ConsumerInfo® was founded in 1995 to give consumers quick, easy and inexpensive access to their credit profile. It is the leading provider of online consumer credit reports, credit scores, credit monitoring and other credit-related information. ConsumerInfo provides credit monitoring to its more than 3.1 million members and has delivered more than 20 million credit reports on the Web. As part of the Experian family, it continues to grow its membership base and develop innovative products to help consumers better understand their credit.

About Experian
Experian® is the leading global information services company, providing data and analytical tools to clients in more than 80 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score, and protect against identity theft.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended 31 March 2011 was US$4.2 billion. Experian employs approximately 15,000 people in 41 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; California, US; and São Paulo, Brazil.

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Experian and the Experian marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein are the property of their respective owners.


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