CPO Commerce Purchases Experian QAS Software to Improve Operational Efficiency

CPO Commerce purchases Experian QAS software to improve operational efficiency
Retailer rolls out address verification on ecommerce sites to prevent undeliverable packages

Boston, Mass., Aug. 23 2011 — Experian® QAS®, a part of Experian Marketing Services and a leading provider of address verification software and services, today announced that CPO Commerce has rolled out QAS Pro On Demand across all of its Demandware-powered ecommerce sites. The product is expected to reduce the number of returned packages while also improving employee efficiency.

“Nearly 10 percent of our addresses had some level of inaccuracy,” said Brandon Cipes, director of technology at CPO Commerce. “Once that data was entered, it was distributed to so many different places that it was nearly impossible to completely correct on the back end. We needed to put a tool in place to guarantee clean address data upon entry but also to ensure a seamless experience for the customer.”

The tool automatically verifies a customer’s address and offers recommendations if the address is inaccurate. The retailer expects the improved address quality to reduce address correction fees and decrease employee time spent manually correcting inaccurate information on returned packages.

“Retailers pay a high price for inaccurate address data entered on an ecommerce site,” said David Northridge, vice president of client retention, Experian QAS. “By simply validating data as it is being entered online, retailers can ensure that address information is correctly provided to all downstream processes, from shipping to billing and marketing.”

Erin Haselkorn
Experian QAS Public Relations
1 617 385 6700

About CPO Commerce
CPO is a leading online retailer of home improvement products, operating 30 co-branded online home improvement outlet stores. CPO partners with manufacturers of leading brands to operate online stores known for their full line of new products and an industry-leading selection of closeout, discontinued and factory-reconditioned products. In 2010 CPO launched www.ReconditionedTools.com, an online superstore featuring an unrivaled selection of reconditioned power tools and equipment, which offer customers significant savings without sacrificing performance.

For three years in a row, CPO has been recognized by Inc. Magazine as one of the fastest growing private companies in America.

About Experian QAS
Experian QAS is an address data quality software pioneer. The company’s products capture, validate, cleanse, standardize and enrich customer contact information. Established in 1990 with offices throughout the United States, Europe and Asia Pacific, Experian QAS provides data validation software and services to more than 10,000 clients worldwide in retail, education, healthcare, insurance, finance, government and other sectors. For more information, visit http://www.qas.com.

About Experian Marketing Services
Experian Marketing Services delivers best-in-breed data, analytics and platforms into multiple regions around the globe. It is focused on helping marketers more effectively target and engage their best customers through email, digital advertising, customer data management, customer and competitive insight, data enrichment and list rental, modeling and analytics, and strategic consulting. Through these capabilities, Experian Marketing Services enables organizations to encourage brand advocacy, create measurable return on investment and significantly improve the lifetime value of their customers.

About Experian
Experian is the leading global information services company, providing data and analytical tools to clients in more than 80 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score and protect against identity theft.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended March 31, 2011, was $4.2 billion. Experian employs approximately 15,000 people in 41 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; Costa Mesa, California; and São Paulo, Brazil.

For more information, visit http://www.experianplc.com.

Experian and the Experian marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein are the property of their respective owners.