Christian Book Distributors Selects Experian Marketing Services For Database Management And Marketing Analytic Support

Christian Book Distributors selects Experian Marketing Services for database management and marketing analytic support
Experian provides consulting services to improve customer engagement and loyalty

Schaumburg, Ill.,  Jan. 18, 2011 — Experian Marketing Services, a leading provider of cross-channel analytical and marketing technologies, today announced that it has been selected by Christian Book Distributors to provide a multichannel marketing database, data hygiene services, strategic consulting and analytical services..

By leveraging its Cross-Channel Data Management Services and Marketing Analytics consulting services, Experian® is delivering strategic recommendations on how Christian Book Distributors can better connect with its audiences and achieve key objectives. Pairing these comprehensive services gives Christian Book Distributors the ability to improve efficiencies and use analytically led insights to drive business decisions about how to best communicate with its customers across their preferred mix of channels.

“Experian is helping to uncover and understand our challenges so we can strengthen the connections we have with our customers,” said Ray Hendrickson, CEO for Christian Book Distributors. “Knowing Experian can deliver on improving our customer engagement and communication initiatives will help us deepen loyalty and maximize revenue against marketing spend.”

“With consumers’ constantly evolving behaviors and channel preferences, it’s important for brands like Christian Book Distributors to have immediate access to customer information in a central location. A solid data management foundation, combined with comprehensive analytics and strategy, will enable Christian Book Distributors to successfully achieve both short- and long-term business goals,” said Jeff Lundal, senior vice president and general manager of Experian Marketing Services’ Data Management Services Group.

Matt Tatham
Experian Marketing Services
1 212 380 2939

About Christian Book Distributors
Christian Book Distributors is the largest religious catalog company in the world, sending out over 65 mailings of unique catalogs to millions of customers each year. CBD’s customers have access to the premier selection of Christian products available — over 300,000 books, Bibles, CDs, DVDs, gifts, toys, games and more. CBD is honored to have been recognized in The Boston Globe 100 Top Places to Work in 2009, ranking #22 overall and #8 among midsized companies., the online home of Christian Book Distributors, is an eight-time recipient of the BizRate Circle of Excellence Platinum Award. This award is presented to top performing online retailers who have met the strict criteria set by BizRate Research to recognize outstanding customer service. As a platinum award winner, is in the company of the highest performing online retailers, having scored 9.0 or above on all seven key customer satisfaction metrics.

About Experian Marketing Services
Experian Marketing Services delivers best-in-breed data, analytics and platforms into multiple regions around the globe. It is focused on helping marketers more effectively target and engage their best customers through email, digital advertising, customer data management, customer and competitive insight, data enrichment and list rental, modeling and analytics, and strategic consulting. Through these capabilities, Experian Marketing Services enables organizations to encourage brand advocacy, create measurable return on investment and significantly improve the lifetime value of their customers.

About Experian
Experian is the leading global information services company, providing data and analytical tools to clients in more than 90 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score and protect against identity theft.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended March 31, 2010, was $3.9 billion. Experian employs approximately 15,000 people in 40 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; Costa Mesa, California; and São Paulo, Brazil.

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Experian and the Experian marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein are the property of their respective owners.