CheetahMail, the largest sender of permission-based email, offers a complimentary event on leveraging email marketing and social media

Experian Marketing Services’ CheetahMail will host social media and email breakfast event at New York’s Social Media Week 2011
CheetahMail, the largest sender of permission-based email, offers a complimentary event on leveraging email marketing and social media

New York, N.Y., Feb. 4, 2011 — Experian Marketing Services, a leading provider of data, analytics and marketing technologies to help organizations effectively target and engage their customers across both traditional and digital media, today announced that Experian CheetahMail is hosting an interactive discussion on social media and email titled A Match Made for Marketers on Feb. 10 during New York’s Social Media Week at the W Hotel Union Square.

The breakfast event will highlight key trends for 2011 and outline fundamental strategies that combine both email marketing and social media. Industry veteran David Daniels, co-founder of The Relevancy Group, will host an interactive panel discussion with brand leaders Neiman Marcus, COMEDY CENTRAL and Rent the Runway on how email marketers can capitalize on the social media and email convergence online.

“Experian CheetahMail is excited to bring marketers and industry experts together during Social Media Week,” said Rachel Bergman, general manager and senior vice president, Experian CheetahMail. “It’s no longer a question of whether social media will diminish the value of email marketing – the question is how we can use email and social media marketing together to deepen customer loyalty and, most importantly, maximize returns.”

This complimentary event is open to the public. Space is limited, so make sure you reserve a seat by registering now. The event begins promptly at 9:30 a.m. Eastern time, and the session will last until 12 p.m. Eastern time. If you have any questions, please contact us.  

About Experian CheetahMail
Experian® CheetahMail® is the trusted service provider of email marketing and customer intelligence technologies for top enterprises worldwide. With the industry’s largest client services teams, feature-rich email technology and a broad range of data management options, Experian CheetahMail enables clients to build data-driven, relevant relationships with their customers. Servicing the world’s most recognizable brands, Experian CheetahMail’s globally diverse client base includes 1800Flowers, Barclays, Borders Books, Discovery Communications, KLM, Neiman Marcus and Wyndham Hotels. Experian CheetahMail, a business unit of Experian (LSE:EXPN), was founded in 1998 and is headquartered in New York City, with offices in Los Angeles, San Francisco, London, Dublin, Amsterdam, Paris, Barcelona, Sydney, Auckland, Singapore, Hong Kong, Madrid, Beijing and Melbourne. For more information, please email us.

About Experian Marketing Services
Experian Marketing Services delivers best-in-breed data, analytics and platforms into multiple regions around the globe. It is focused on helping marketers more effectively target and engage their best customers through email, digital advertising, customer data management, customer and competitive insight, data enrichment and list rental, modeling and analytics, and strategic consulting. Through these capabilities, Experian Marketing Services enables organizations to encourage brand advocacy, create measurable return on investment and significantly improve the lifetime value of their customers. 

About Experian
Experian is the leading global information services company, providing data and analytical tools to clients in more than 90 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score and protect against identity theft.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended March 31, 2010, was $3.9 billion. Experian employs approximately 15,000 people in 40 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; Costa Mesa, California; and São Paulo, Brazil.

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