More than two-and-a-half times more of Internet Retailer’s Top 500 use Experian CheetahMail rather than the next email service provider

Experian Marketing Services’ CheetahMail is yet again the number one email provider to the Top 500 Online Retailers
More than two-and-a-half times more of Internet Retailer’s Top 500 use Experian CheetahMail rather than the next email service provider

New York, N.Y., May 10, 2011 — Experian® CheetahMail®, the leading global technology services provider focusing on the integration of email, social media, mobile and display marketing, today announced the continuation of its strong standing as the number one email services provider to Internet Retailer’s Top 500 online retailers. With a leading position similar to preceding years, Experian CheetahMail is noted as the partner to two-and-a-half times more of America’s leading online enterprises than any other partner in its category. Experian CheetahMail clients listed in Internet Retailer’s 2011 Guide include BJ’s Wholesale Club, Oriental Trading Company, ShopNBC, Urban Outfitters and more.

The Top 500 Guide is the only authoritative ranking of its kind, including a wealth of information on some of the biggest and best online retailers today based on annual Web sales. Industry experts carefully designated the top vendors in each category, including Experian CheetahMail, based on a thorough analysis of the retailers’ profiles.

“Experian CheetahMail serves as an extension of our team to ensure our priorities are theirs as well. They establish themselves as more than just a service provider or vendor; they are a trusted partner in both executing and growing our program to meet our goals,” said Mario Protano, AVP, manager of ecommerce, BJ’s Wholesale Club. “We are honored and humbled to continue to be chosen as the email marketing services partner of choice to so many of Internet Retailer’s Top 500. Retailers have always led the way for email marketers, and they have really helped shape our business over the years. These companies are innovating every day, and they push us to do the same. We look forward to continuing to be part of their success as we learn new and exciting ways to acquire new customers and increase the value of existing relationships,” said Rachel Bergman, general manager and senior vice president, Experian CheetahMail.

About Experian CheetahMail
Experian® CheetahMail® is the trusted service provider of email marketing and customer intelligence technologies for top enterprises worldwide. With the industry’s largest client services teams, feature-rich email technology and a broad range of data management options, Experian CheetahMail enables clients to build data-driven, relevant relationships with their customers. Servicing the world’s most recognizable brands, Experian CheetahMail’s globally diverse client base includes 1800Flowers, Barclays, Borders Books, Discovery Communications, KLM, Neiman Marcus and Wyndham Hotels. Experian CheetahMail, a business unit of Experian (LSE:EXPN), was founded in 1998 and is headquartered in New York City, with offices in Los Angeles, San Francisco, London, Dublin, Amsterdam, Paris, Barcelona, Sydney, Auckland, Singapore, Hong Kong, Madrid, Beijing and Melbourne. For more information, please email us.

About Experian Marketing Services
Experian Marketing Services delivers best-in-breed data, analytics and platforms into multiple regions around the globe. It is focused on helping marketers more effectively target and engage their best customers through email, digital advertising, customer data management, customer and competitive insight, data enrichment and list rental, modeling and analytics, and strategic consulting. Through these capabilities, Experian Marketing Services enables organizations to encourage brand advocacy, create measurable return on investment and significantly improve the lifetime value of their customers. 

About Experian
Experian is the leading global information services company, providing data and analytical tools to clients in more than 90 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score and protect against identity theft.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended March 31, 2010, was $3.9 billion. Experian employs approximately 15,000 people in 40 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; Costa Mesa, California; and São Paulo, Brazil.

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