news release


CCR Data reselects Experian Intact to enhance the quality of its clients’ data

London, 8 September 2011 - CCR Data a leading marketing solutions provider, has reselected Experian, the global information services company, to improve the integrity of its clients’ data.

By continuing to use Experian Intact, an online data cleansing service, CCR Data consolidates its entire suppression file portfolio into one centrally managed resource, saving both time and money that was previously spent loading and maintaining numerous suppression files. CCR Data are able to clean, suppress and enhance clients’ data with online access to the industry’s leading suppression files, including Absolute Movers from Experian.

Edward Spicer, Managing Director of CCR Data, comments: "We realised a number of years ago that we were spending a great deal of time collating and updating our suppression files and that this could be easily outsourced.

“After a rigorous review of our services and partners we have reselected Experian Intact. This enables us to go to a single point of contact to improve clients' data quality. This, combined with the breadth and depth of coverage Experian's datasources offer, means that we will be able to quickly execute data cleaning requirements 24 hours a day, seven days a week. This allows us to free up vital IT expertise to support the rapidly expanding portfolio of services from CCR whilst ensuring that our new and existing clients are getting the best data cleansing service available.”

Colin Grieves, Director of Propositions and Strategy of Marketing Information Services adds: “Our deal with CCR Data shows precisely why Experian Intact is the first choice for over 100 of the UK’s leading direct marketing service providers. Providing cost-effective data cleansing as an outsourced service, Experian Intact allows these companies to concentrate on running their business whilst enhancing the quality of their clients' data.”

One of the largest data cleansing services in UK, in the past year alone, Experian Intact has cleaned over 400 million records.

Data can be submitted securely online for analysis and Experian Intact will deliver a free comprehensive data quality audit outlining any inaccuracies within the data. Businesses then have the option to use Experian Intact to cleanse and update the data, although there is no obligation to do so.

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