Experian Marketing Services releases 2011 Digital Marketer Benchmark and Trend Report

New York, N.Y., 4 April 2011 – Experian Marketing Services, a leading provider of data, analytics and marketing technologies, today announced the release of the 2011 Digital Marketer Benchmark and Trend Report. Now in its third year, the report is a go-to resource for the insights marketing executives need to stay in front of consumer trends.

The data reveals two key themes that digital marketers need to consider this year: proactively responding to consumer concerns about economic uncertainty and developing multichannel engagement that impacts the bottom line. The annual Digital Marketer Benchmark and Trend Report combines the latest consumer research with anticipated future trends to offer digital advertising and marketing recommendations designed to help companies more effectively target and engage consumers. The report includes data-driven insight on key digital-marketing channels, including email, digital advertising, mobile, search, online communities and social media.

Key findings from the 2011 Digital Marketer Benchmark and Trend Report include:

  • Combining social media and email increases consumer response; an Experian CheetahMail study found that emails with the word Facebook in the subject line had 5 per cent higher total clicks and 10 per cent higher unique clicks than other promotional mailings from the brands
  • Consumers are most likely to open emails containing promotions and coupons
  • More than one-quarter of the American population has little or no credit
  • Seventy-three per cent of adults compare prices online before making a purchase
  • Consumers are adopting mobile shopping at a slow but steady rate; the most popular mobile shopping activities include checking prices and using comparison-shopping apps
  • The mobile market is growing rapidly, with spend in the channel expected to approach nearly $3 billion annually by 2014

“This year’s Digital Marketer Benchmark and Trend Report is a must-read for business leaders as they formulate and evolve their efforts to engage customers across all marketing channels,” said Matt Seeley, president, Experian Marketing Services. “The depth of data and insight in this year’s report is essential to setting a benchmark for success by maximizing digital-marketing strategies and return on investment in 2011.”

To download the full report, visit www.experian.com/marketing-services/register-2011-digital-marketer-preview.html.


Jennifer Marshall
Experian Public Relations
1 224 698 8798

About Experian Marketing Services

Experian Marketing Services delivers best-in-breed data, analytics and platforms into multiple regions around the globe. It is focused on helping marketers more effectively target and engage their best customers through email, digital advertising, customer data management, customer and competitive insight, data enrichment and list rental, modeling and analytics, and strategic consulting. Through these capabilities, Experian Marketing Services enables organizations to encourage brand advocacy, create measurable return on investment and significantly improve the lifetime value of their customers.

About Experian

Experian® is the leading global information services company, providing data and analytical tools to clients in more than 90 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score and protect against identity theft.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended 31 March 2010, was $3.9 billion. Experian employs approximately 15,000 people in 40 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; Costa Mesa, California; and São Paulo, Brazil.

For more information, visit www.experianplc.com

Experian and the Experian marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein are the property of their respective owners.