World Cup 2010: What it Means for the Retail Sector
Experian report provides insight into the effects of the World Cup on the retail sector
Household type |
Lives |
Shops |
Works |
1. “Production Managers”
|
Birmingham, Manchester and Liverpool |
Sainsbury’s, M&S Simply Food, and John Lewis |
Manufacturing industries (aerospace and automotive), civil service or public sector |
2. “Lower Middle Class Families” |
Sheffield, Liverpool and Chester |
Asda, Morrisons or Tesco |
Sales, skilled manual work in local industries, public sector |
3. “Jacks of All Trades” White Van Man |
Peterborough, Lincoln and Leeds |
Budgens, Co-op, Londis |
Trades, self-employed or for large industrial employers |
Leisure industry
Making a social occasion out of major sporting events has become a national pastime in recent years, and World Cup 2010 presents another opportunity for football fans to get together with friends and family over a drink or two. Whether at home or in a local bar or restaurant, young professionals living in inner cities with an abundance of local pubs and watering holes will use the World Cup as a social occasion. Experian’s Mosaic analysis indicates that the top ten places for World Cup drinking in and outside of London are as follows:
In London |
Towns and cities outside London |
1. Wandsworth - Clapham Junction |
1. Glasgow |
2. Putney |
2. Brighton |
3. Hammersmith |
3. Leeds |
4. Chiswick |
4. Edinburgh |
5. Queensway |
5. Sheffield |
6. London West End |
6. Manchester |
7. Tooting |
7. Cardiff |
8. Wood Green |
8. Liverpool |
9. Liverpool Street& Bishopsgate |
9. Milton Keynes |
10. Richmond (London) |
10. Bristol |
-Ends-
Contact:
Stephanie Dobson
Experian Public Relations
0115 9922515
stephanie.dobson@uk.experian.com
Notes to editors
About Experian
Experian is the leading global information services company, providing data and analytical tools to clients in more than 90 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score, and protect against identity theft.
Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended 31 March 2010 was $3.9 billion. Experian employs approximately 15,000 people in 40 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; Costa Mesa, California; and São Paulo, Brazil.
For more information, visit http://www.experianplc.com.
About Mosaic