Los Angeles, Calif., April 29, 2010 — PriceGrabber.com®, a part of Experian, conducted a Mother's Day shopping survey. This survey includes responses from 2,011 online consumers and was conducted from March 26 to April 12, 2010. Survey data reveals that while the recession is predicted to lift this year, most consumers are spending conservatively this Mother's Day.
Most consumers are not planning to spend more because of the predicted lift in recession
When PriceGrabber.com survey respondents were asked whether they are planning to spend more on Mother's Day this year because of the predicted lift in recession, 72 percent of consumers revealed that they do not plan to spend more on Mother's Day this year. Twelve percent of consumers revealed that they plan to spend more on Mother's Day this year because they expect the recession to lift. Sixteen percent of consumers revealed that they do not celebrate Mother's Day.
Consumers spend moderately on Mother's Day
Additionally, many consumers are limiting their Mother's Day spending to a moderate dollar amount this year. Twenty-four percent of consumers plan to spend $25 on Mother's Day this year. Twenty-six percent of consumers plan to spend $50 and 23 percent of consumers plan to spend $100. Eight percent of consumers plan to spend $250. Three percent of consumers plan to spend $500 and up and 16 percent of consumers do not plan to spend any money on Mother's Day.
Flowers and chocolate dominate the 2010 Mother's Day gift list
PriceGrabber.com also investigated the types of gifts that shoppers are planning to give this year for Mother's Day. Survey data revealed that 39 percent of consumers plan to purchase flowers or chocolate for Mother's Day. Twenty-three percent of consumers plan to give clothing or jewelry as a Mother's Day gift this year. Additionally, 13 percent of consumers are going to give a kitchen or gardening product and 11 percent of consumers plan to purchase beauty, cosmetics, or spa products for Mother's Day. Forty-four percent of consumers plan to purchase other types of gifts for Mother's Day.
PriceGrabber.com has recently launched its Mother's Day Gift Guide
Barbary Brunner, chief marketing officer for PriceGrabber.com, states, “Mother's Day is a special opportunity to show the significance and uniqueness of being a mom. Our Mother's Day Gift Guide is an excellent source for selecting a meaningful gift for the mother in your life.” This guide includes a “personal shopper” feature to help shoppers find the perfect gift for Mom. Shoppers can easily find gifts for Gourmet Foodie Moms, Techie Moms, Fashionista Moms, Eco-Conscious Moms, and Sporty Moms.
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PriceGrabber.com, a part of Experian, is a leading online shopping site with more than 23 million unique shoppers monthly. At PriceGrabber.com, savvy shoppers can instantly find and compare millions of unique products and services across 25 categories with more than 11,000 merchants. Compare products side by side to find the right retailers at the best prices within popular categories, such as Digital Cameras, Electronics, Computers, Clothing, Books, TVs and more. PriceGrabber.com provides shoppers with the right product from the right merchant at the best price anytime, anywhere. Visit us at http://www.pricegrabber.com
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