Merchants are now able to bid on cost-per-click rates for specific products, helping them manage cost and traffic exposure Announces the Launch of its New Cost-Per-Click Merchant Bidding Platform

Merchants are now able to bid on cost-per-click rates for specific products, helping them manage cost and traffic exposure

Los Angeles, Calif., June 2, 2010 —®, a part of Experian, announces a significant change in its pricing model with the launch of its new merchant bidding platform available to all cost-per-click merchants.’s new bidding platform allows merchants to determine cost-per-click rates for individual products impacting the product ranking and traffic exposure.’s new bidding model allows merchants to bid up or down the cost-per-click rates on particular products to optimize product rankings and traffic. This option gives merchants more control over their marketing spend and the ability to keep all product offers live while better optimizing their budget.

“We understand merchants can afford to pay more to advertise some products and less for others,” said Graham Jones, vice president of merchant accounts for “The platform offers merchants more flexibility to meet their customer acquisition goals for the entire product catalog.”

With’s discount bidding, merchants can list their entire catalog of products and stay within cost parameters. Premier bidding allows merchants to increase their volumes by securing top-tier product placements on and the syndication network. The new platform enables merchants to create an optimal balance between discount and premier bids, maximizing the opportunity for sales on all product offers.
“’s shift to a bidding model has been very significant to PROVANTAGE,” stated Michael B. Carioti, manager of marketing development at PROVANTAGE. “The ability to bid on the cost-per-click rates for specific products is helpful for optimizing clicks and traffic, whichultimately helps us to list more products and manage costs more effectively.”

About, a part of Experian, is a leading online shopping site with more than 23 million unique shoppers monthly. At, savvy shoppers can instantly find and compare millions of unique products and services across 25 categories with more than 11,000 merchants. Compare products side by side to find the right retailers at the best prices within popular categories, such as Digital Cameras, Electronics, Computers, Clothing, Books, TVs and more. provides shoppers with the right product from the right merchant at the best price anytime, anywhere. Visit us at

About Experian
Experian is the leading global information services company, providing data and analytical tools to clients in more than 90 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score and protect against identity theft.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended March 31, 2010, was $3.9 billion.
Experian employs approximately 15,000 people in 40 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; Costa Mesa, California; and São Paulo, Brazil.

For more information, visit

Experian and the marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein may be the trademarks of their respective owners.

Sharon Banfield
1 323 601 1231 Telephone Email

Lexie Puckett
1 323 601 1223 Telephone Email

# # #