Mail Order Company Cecile to boost consumer targeting with Experian Mosaic Japan

April 19, 2010 – Tokyo, Japan – Experian®, the global information services company, today announced that Cecile Co., Ltd. (Representative Director, CEO: Masataka Ueda,  Headquarters: Takamatsu, Kagawa), has adopted Experian Mosaic Japan to enhance its consumer analysis capabilities and improve its marketing strategies.  Cecile is one of the largest mail order companies in Japan, providing clothing and lifestyle goods since 1975.

Cecile chose Experian Mosaic Japan due to its proven insight and flexibility. Atsushi Fujikawa, Advisor to the Database Modeling division of Cecile, commented: “With Experian Mosaic Japan, we expect that it will move our customer targeting capabilities a step forward. We hope that it can identify cross sell and up sell opportunities with more accuracy, filter inactive customers and set up more efficient client visit schedules.”

Experian Mosaic Japan is the market-leading geo-demographic segmentation system at the cho-cho-moku (geographic unit used in Japan) area level. The system can help companies cope with today’s economically challenging environment through improving efficiencies in sales and marketing operations. Experian Mosaic classifies households in Japan into 50 unique Experian Mosaic Types and 11 Groups that share similar demographic and lifestyle characteristics, including personal income, occupation and type of housing as well as consumer behavior.

Experian Mosaic Japan can also assist businesses to realize new revenue streams by identifying emerging patterns, trends, and markets. The segmentation system can be used to identify prospects, help businesses with location planning and create more focused loyalty programs and more effective churn management.

Contact:
Margaret Lam
VP of Marketing, Asia Pacific
+852 2839 5276 Tel
margaret.lam@hk.experian.com
Email

About Mosaic
Mosaic is also a global consumer classification tool and is available in 30 major countries. It classifies a billion consumers worldwide, covering a third of the surface area of the Earth and is available in all of the world’s most prosperous economies including North America, Europe and Asia Pacific.

Mosaic is used in the commercial sector to map, analyse and target potential and existing markets for any products and services. It is used by retailers and property developers as a key tool for site location, evaluation, sales optimisation, benchmarking and measurement.

About Experian
Experian is the leading global information services company, providing data and analytical tools to clients in more than 65 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to manage their credit relationships and protect against identity theft.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended 31 March 2009 was $3.9 billion. Experian employs approximately 15,000 people in 40 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; Costa Mesa, California; and São Paulo, Brazil.

For more information, visit http://www.experianplc.com or in Japanese, visit http://www.experian.co.jp

Experian and the marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein may be the trademarks of their respective owners.

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